• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Batman vs Superman: World's Finest Three-Year Wait

Status
Not open for further replies.
L

Lilalaunebaer

Member
I don´t think we´re going to get a Superbowl spot. Not getting my hopes up.

Still gonna check in the morning before work. Going to sleep now.
 
B

beyond_death

Member
BobbyRoberts said:
The Dark Knight was probably the last hurrah of the ARG as movie-marketing idea. They were hiding cellphones in random places all over the city, and they'd call the phone once you found it, so on and so forth.
Click to expand...

Oh man I was following that shit like crazy. I ones I remember vividly are the Joker reveal and staring at a goddamn pumpkin for days. Cant believe its been so long.
 
G

GlenChivas

Member
Although I understand why they would want to hold a teaser for Jupiter Ascending (because that's the only way they're going to move any tickets), they're stupid if they do. Hundreds of millions of eyes tonight versus a few thousand fan boys that would actually shell out the price of admission just to watch a trailer.

Do people still go to the movies just for trailers when they're up on YT at a moment's notice?
 
G

Glass

Member
I'm usually an optimist when it comes to rumours like this, but I can't get my hopes up about this one. MoS didn't get a Superbowl advert and that film was due out in 5 months from the game. Maybe they've changed their marketing, but I'm pretty sure it'll get one next year since itll be so close to release date, and then what's the point in paying a huge fortune to have one now.

I hope to be wrong of course, it would be one hell of a surprise.
 
B

Bobby Roberts

Banned
GlenChivas said:
Do people still go to the movies just for trailers when they're up on YT at a moment's notice?
Click to expand...

They basically never did this at all outside of Phantom Menace, and even then, not that many people did it.

The idea that people were attaching trailers to films to increase box office for the movies never quite made sense even then, and it definitely doesn't make sense now.
 
G

GlenChivas

Member
BobbyRoberts said:
They basically never did this at all outside of Phantom Menace, and even then, not that many people did it.

The idea that people were attaching trailers to films to increase box office for the movies never quite made sense even then, and it definitely doesn't make sense now.
Click to expand...

Ditto.
 
P

Penguin

Member
GlenChivas said:
Although I understand why they would want to hold a teaser for Jupiter Ascending (because that's the only way they're going to move any tickets), they're stupid if they do. Hundreds of millions of eyes tonight versus a few thousand fan boys that would actually shell out the price of admission just to watch a trailer.

Do people still go to the movies just for trailers when they're up on YT at a moment's notice?
Click to expand...
I think the big problem for a lot of people is there is another Superbowl between now and when the film releases.

Like it would make more sense to drop the money solely on next year's game.

BobbyRoberts said:
They basically never did this at all outside of Phantom Menace, and even then, not that many people did it.

The idea that people were attaching trailers to films to increase box office for the movies never quite made sense even then, and it definitely doesn't make sense now.
Click to expand...

I think the notion is that people would pay to see it on a larger screen... who knows
 
G

GlenChivas

Member
Penguin said:
I think the big problem for a lot of people is there is another Superbowl between now and when the film releases.

Like it would make more sense to drop the money solely on next year's game.
Click to expand...

I agree but at the same time I would think it would be in their best interest to go ahead and throw something out there just so they're in the public conscious. I honestly feel like just an HD version of the CC teaser would be fine. Sure there's the ad-time, but It's not like they would have to pay someone to throw a trailer together. And Disney/Marvel just bombard the shit out of you with their materials. Plus I feel like to Joe-average a superhero movie = Marvel at this point. Just get yourself out there and remind (introduce) people that you exist.
 
L

Lilalaunebaer

Member
Rickelodeon said:
http://www.ispot.tv/brands/Ag4/warner-bros

It's posted on WB's official profile


It might be legit? oh man. Keeping my eyes glued to the tv just in case.
Click to expand...

SSSSHHHHIIIIIIIEEEEEEEEEEEEEET.

XcVsBJU.gif


NO, i need to go to bed.
 
D

DaveH

Member
Penguin said:
I think the big problem for a lot of people is there is another Superbowl between now and when the film releases.

Like it would make more sense to drop the money solely on next year's game.
Click to expand...
Purely for marketing BvS, I agree 100%... however, I can see an argument for a dramatic early marketing campaign less for BvS, but for the DCCU as a whole... targeted not towards consumers but towards talent.

The idea is to show such a level of confidence, commitment, and financing that they're willing to put down almost pointless money for an early teaser, in order to beat the public into a frenzy... then use that public excitement, plus their willingness to invest, to start talking to writers, directors, and actors that they want to commit to their projects. Talents are attending Super Bowl parties... if they see the excitement of their friends, colleagues, etc. and see the WB putting down cash this early, that's something that can sway certain artists. Most artists want their art to be seen and if the WB is using the big game as a stage, they may be intrigued.

Of course, that's a lot of money for that purpose... maybe better spent wining and dining agents than hoping for some kind of collateral goodwill.
 
B

Bobby Roberts

Banned
Nah, they sprinkle em throughout, although I think companies try to frontload 'em in case the game is a blowout and people stop paying attention by the 2nd half
 
A

Ahasverus

Member
I see (I'm not american so I have no idea). I suppose the half time spots are the more expensive and most important (as everyone watches the HT show). That's where my hopes are put into.
 
N

NipplesAndToes23

Member
inm8num2 said:
Begins did well in theaters but faced the challenge of being the next Batman film after B&R. Some were skeptical. However, Begins had fantastic DVD sales and continued to gain legions of devoted fans after the theatrical run. Combined with Ledger's casting in August 2006, and the ensuing viral marketing beginning in summer 2007, you'd be hard-pressed to find someone who didn't know about and enjoy Begins when the TDK trailer arrived.
Click to expand...

That's good to hear.
 
P

Poodlestrike

Banned
Ahasverus said:
I see (I'm not american so I have no idea). I suppose the half time spots are the more expensive and most important (as everyone watches the HT show). That's where my hopes are put into.
Click to expand...

That's the opposite of true, lol. Lots of people tune out during the halftime show :p
 
Status
Not open for further replies.

Similar threads

Variety: When Superman and Batman Copyrights Expire in a Decade, Will It Be Kryptonite for DC?
20
2K
Skyfox replied
LTTP: Justice League 2001
4
1K
Labolas replied
‘Superman’ top contenders to replace Henry Cavill revealed
2
81
10K
Toots replied
Circana/NPD: US Top 20 Best-selling Video Games of the Year, 2000 through 2023
13
886
iseedeadpeople replied
Rolling Stone (citing a Warner report) alleges Zack Snyder hired an ad agency to start #ReleaseTheSnyderCut
2
71
6K
DeafTourette replied
Top Bottom