For anyone wondering how AB InBev acquiring craft breweries effects the brewers, suppliers, growers and consumers of the market, here's an example of the things that many craft brewers are scared of...
To set the stage, we purchased a few hundred lbs of South African hops from a small hop distributor that was dealing with some of the small SA farms/growers. The farms were under the umbrella of SAB which was recently acquired in the merger of AB/Miller Coors a little while ago. We were super excited to work with these hops as they were from a new growing region with new varietals and hence
Had new unique flavor profiles, also, the business we purchased them from was a small boutique hop shop that will be losing a huge chunk of what they work with to maintain their business.
Anyway. Here's what we received via email today:
Along with the news late last week of ABI buying Wicked Weed, I was informed by SAB Hop Farms (part of ABIs purchase of SAB-Miller) that ABI are commandeering all the hops that were to be allocated for distribution to North American craft brewers. The goal is to sell the hops internally to their acquired (former) craft breweries, even though they have not been able to sell all the hops as of yet. Regardless, they refuse to let US craft brewers buy any CY 2017 hops believing this will afford them a competitive advantage in an increasingly competitive marketplace.
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This is surely a sad turn of events. It sucks for the brewers, but has an even more tremendously shitty impact of the great guys that built a company around selling these hops to craft brewers. 😕