It's been pretty well documented that ESPN made near zero effort to promote Grantland though (e.g., not even being listed on the mobile site), and yet they still developed an incredibly strong brand for quality journalism.
Yes but this only matters if ESPN actually cares about quality journalism. With every year I find less and less evidence that they do. I mean, it's not like quality journalism is some crazy in demand thing these days, at least compared to how it used to be.
I like Bill Simmons, I've been reading him for over a decade. But he has a thin skin and always has a chip on his shoulder. He said that ESPN never supported Grantland, and I don't doubt that he believes this, but all that talent doesn't really come cheap, and the desktop site gets plenty of hits.
Whatever "the ESPN of today" is, it doesn't seem to be working out so great for them. I'm kind of glad I get to pay even less attention to them now. I'll watch PTI in the background on DVR while reading email, but that's about it. SportsCenter is pretty unbearable and has been so for a while.
I think it's working out fine - it's a lot bigger than it ever was in the 1990s and early 2000s when it was all about Stuart Scott and SportsCenter and Keith Olbermann and Dan Patrick and Page 2 on the website, after all. They are more focused on airing big time sports than covering it, I think. They chose to spend their money on NFL and NBA rights than on Colin Cowherd, basically.
I don't watch SportsCenter much anymore, but I do watch MNF and other sports and I do read stuff on ESPN...
I agree that Simmons is not a great TV personality, though he does seem to be quite adept behind the scenes, as evidenced by his role in 30 for 30. Hopefully the HBO gig is more that angle.
He's hosting a show. So we'll see!