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[Tripon]

Razer Inc. is shooting for a Hong Kong initial public offering that could value the gaming gear maker at as much as $5 billion and help fund development of its own mobile phone, people familiar with the matter said.

The company -- which makes accessories from mice to laptops that bear a green tri-headed snake -- is developing a mobile device tailored for its consumer base of hardcore gamers, according to the people. Razer’s share sale, which will give it ample ammunition to develop new gadgets, will seek to value the company at $3 billion to $5 billion, the people said, asking not to be identified talking about internal plans. It aims to list around October, the people said.

Razer, which sells products online and in chains like Best Buy across the U.S., has said it wants to use Hong Kong as a beachhead from which to accelerate its expansion into China’s $25 billion gaming market. The company now sells its product there via e-commerce giants JD.com Inc. and Alibaba Group Holding Ltd., co-founder Tan Min-Liang said in an interview in June. It’s sold $1 billion worth of product globally in the past three years, Tan added.

https://www.bloomberg.com/news/arti...to-target-an-ipo-at-up-to-5-billion-valuation

Razer also looking at releasing a smart phone for gamers.

Yeah, go ahead and do that.

 

[faint.]

That is one overvalued company.

 

[Shao Kahn Brewing a Stew]

Short it.

 

[DarkLordMalik]

Good luck with that Razer.

Another Snapchat incoming.

 

[redlemon]

[

Razer also looking at releasing a smart phone for gamers.

Yeah, go ahead and do that.

If there looking to move into china that's not an unreasonable move.

 

[Onaco]

Please don't make the phone based on a Nordic being... or green.

 

[Vinterbird]

If there looking to move into china that's not an unreasonable move.

They did acquire Nextbit, so they have a in-house team that's made a phone before.

 

[ASaiyan]

Razer also looking at releasing a smart phone for gamers.

Yeah, go ahead and do that.

What would that even mean? Just another high-end phone? Or something that's only high-spec on processor and GPU and skimps on other phone features like camera?

Seems like they wanna make a product for a niche that doesn't really exist, lol.

 

[Angelus Errare]

What would that even mean? Just another high-spec phone? Or something that's only high-end on processor and GPU and skimps on other phone features like camera?

Seems like they wanna make a product for a niche that doesn't really exist, lol.

*Commercial opens with young kid wearing a gaming jersey walking in slow motion to his Razer phone charging on his desk*

"As a professional gamer, I need all the framerates I can get to keep my competitive edge. I need a phone that can keep up"

*Picks up phone taps on Candy Crush app, epic music is playing in the background*

"We train as much as 10hrs a day, this is our life"

*Camera pans to the pro's face showing his blank/determined expression as he crushes candy professionally

"The Razer Copperhead is the first phone truly built for this lifestyle"

*Cut to a 360 view of the phone rising from the bottom of the screen*
*The Razer Copperhead logo fades into view*

 

[Usobuko]

It has no chance in China. 0 chance.

Making smartphones aside ( which is dumb and silly ) , China isn't a place you'll coast just because you coast worldwide. Their domestic manufacturers will guerrilla warfare you out of the market.

Razer ain't Apple, it don't have the prestige nor brand recognition in China.

$5 billions valued Razer like a high premium growth stock but it's not going to be an easy battle.

 

[RootCause]

Razor android console would be sweet.