First of all, it is absolutely not appropriate for an entertainment reporter to pre-emptively interject themself into the creative process and question this before the finished product releases. He should instead wait until the game comes out and then make the determination whether, in its full context, it either succeeded or failed on its ambitions and whether the graphic content was helpful or harmful.
Second, it brings up a lot of mixed feelings over No Russian, which I consider a creative failure beyond the notoriety buzz it generated. When I first saw the "leaked" video of it being played by some creepy dude in the reflection, it was fairly haunting. I have to give it innovation credit, because I had not seen anything like it before. But my initial thoughts were "what is this trying to accomplish and are video games an effective medium for that?" The main reason I feel the segment failed is because when I played it for myself a few months later, the high framerate made it no longer look haunting, but cartoony and fake. It also served no purpose for the plot, as you end up reaching out to Makarov at the end for help in tracking down Shepherd. I appreciate IW in trying to recapture the nuke and AC-130 alternative gameplay moments in CoD4, to continue pushing boundaries of the medium. But there was no steak behind the sizzle.
As far as what this means for the new game, it looks like there's going to be a lot of this, beyond just one memorable shock moment. I think it's good for a series to look into this kind of thing to keep it fresh. Things have gotten so stale that they just dropped campaign altogether. My concern is that this will take away from what CoD campaigns are fundamentally about - the Rollercoaster Ride.
I don't believe IW was a good game. It did not know how to design visceral engagements or to string then together in a complete mission with a crescendo. The spaceship segments were complete throwaways. I know a lot of people liked it, but it does not measure up to CoD standards and what the series exists to accomplish.