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[clav]

http://www.chicagotribune.com/busin...ell-soup-pods-keurig-20130904,0,7497516.story

By Ricardo Lopez
3:20 p.m. CDT, September 4, 2013

Talk about corporate synergy: Campbell Soup Co. announced Wednesday it will start selling soup pods beginning next year that can be heated on Keurig brand coffee brewers.

The K-cups, as the pods are known, will have a broth inside that can be brewed over a packet of dry pasta and a "vegetable blend garnish," the company said in a joint statement with Green Mountain Coffee Roasters Inc., the parent company of Keurig.

“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, Campbell's chief executive.

How much do you know about frozen food?

The company said it's introducing the line of K-cup pods to meet growing consumer demand for quick snacking options.

According to the Associated Press, Morrison approached the executives of Green Mountain Coffee Roasters, the maker of Keurig machines and coffee, at an event last year to pitch the idea.

“The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions," said Brian P. Kelley, Green Mountain Coffee Roaster's chief executive. The move "positions both companies to better meet the growing snacking needs of consumers in the U.S."

The companies said in a joint statement that they expect to launch three varieties of the new soup, including a chicken broth and noodle soup. The K-cup pods will begin selling next year.

Ramen Keurig flavors are next right GAF?

 

[FZZ]

Should I get one for college?

 

[Ace Harding]

Sp, do you need a separate machine? Because a bit of the liquid sticks around in those things. I certainly don't want coffee-tinged chicken noodle soup, or vice versa.

Keurig machines at work are pretty sweet, but I hope my colleagues don't use this shit.

 

[onadesertedisland]

How is this more convenient than opening an can and heating in the microwave?

 

[smokeandmirrors]

For a second there I thought that it meant soup flavored coffee and was super confused.

But this seems like a good idea actually.

 

[LakeEarth]

I would totally try this out. I'm sure it's salt filled and awful, but ... the convenience!

 

[CrAzYLeGzLU]

Sp, do you need a separate machine? Because a bit of the liquid sticks around in those things. I certainly don't want coffee-tinged chicken noodle soup, or vice versa.

Keurig machines at work are pretty sweet, but I hope my colleagues don't use this shit.

Just running a cycle of only water usually cleans out any residual flavor in mine.

 

[AlexMogil]

You have to do a cleaning cycle with plain water, just like the sugared drinks.

 

[lightus]

How is this more convenient than opening an can and heating in the microwave?

Yeah I'm missing the benefits of buying this over a normal can of soup.

 

[insignia16]

Well I'm already using my Keurig to boil water quickly for some Maruchan Cup Ramen; this is the next "logical" step for the machine.

 

[Tuck]

Oh I thought this would be soup flavored coffee.

 

[FreddieQuell]

My apartment keeps a keurig stocked every morning and I fear I might finally become a legit coffee drinker. It's just too easy to say no to.

Spoiler

More importantly its free

 

[Pastry]

Oh I thought this would be soup flavored coffee.

I'm not sure why I thought this also.

 

[Rollo Tomasi]

I've been thinking of getting a Keurig brewer for a while. This news has brought me over the edge. Any good deals out there?

 

[Azzurri]

Nice, I have a K-cup machine at my office.

 

[soultron]

So how bad will this be for you? Interested in seeing nutritional information for the K-cup version versus a normal canned serving.

 

[gcubed]

So how bad will this be for you? Interested in seeing nutritional information for the K-cup version versus a normal canned serving.

700% Daily Value of Sodium

 

[Barkley's Justice]

Imagine all the k-cups thrown into landfill. They're not at all recyclable. What a fucking waste.

 

[clav]

700% Daily Value of Sodium

2000mg of salt

 

[BertramCooper]

:lol @ "Fresh Brewed Soup" on the box.

 

[ElectricBlanketFire]

In my experience, coffee from a Keurig tastes really watered-down. Unless the people I know don't know how to use them properly.

And lol no. I'm not making soup with this thing.

 

[lil smoke]

I thought we were trying to be healthier? Damn one step forward 2 steps back.

Instant salt fix, too lazy to heat a friggin soup, too lazy to make a better lunch decision, create waste, difficult to clean, promote instant unhealthy solution, no need to use the brain to make a good choice.

 

[KHarvey16]

How is this more convenient than opening an can and heating in the microwave?

Have you ever used a Keurig?

 

[slit]

...and this is superior to the microwave, how?

 

[explodet]

My apartment keeps a keurig stocked every morning and I fear I might finally become a legit coffee drinker. It's just too easy to say no to.

Spoiler

More importantly its free

That's how they get you.
It's how they got me.

Mmm, triple grande salted caramel mocha.
Ugh. Just kill me now.

 

[teruterubozu]

Sp, do you need a separate machine? Because a bit of the liquid sticks around in those things. I certainly don't want coffee-tinged chicken noodle soup, or vice versa.

Keurig machines at work are pretty sweet, but I hope my colleagues don't use this shit.

That's the secret plan - to get you to buy another machine.

 

[sixteen-bit]

Oh I thought this would be soup flavored coffee.

That sounds gross.

 

[Snkfanatic]

In my experience, coffee from a Keurig tastes really watered-down. Unless the people I know don't know how to use them properly.

And lol no. I'm not making soup with this thing.

Gotta use the small cup option man, mine has three settings small, medium, and large and I always use the small. Tastes pretty damn awesome then.

 

[ElectricBlanketFire]

Gotta use the small cup option man, mine has three settings small, medium, and large and I always use the small. Tastes pretty damn awesome then.

Ah I see. I've never actually used one myself. Just had other people make cups for me.

Kind of like getting hot chocolate out of a machine. Pull out the cup after the chocolate comes out but before the water.

 

[lil smoke]

That sounds gross.

Caffeinated soup for breakfast actually is not that bad an idea.

 

[Miletius]

I love soup, but I can't imagine the amount of sodium in this thing would make even remotely good for you.

 

[Dizzle24]

I just forwarded this article to my girlfriend; she told me she would leave me if I brought this abomination home.

 

[ultron87]

...and this is superior to the microwave, how?

I feel like it would certainly be faster at least.

I really want to try this once even though it will almost certainly be gross.

 

[KHarvey16]

I feel like it would certainly be faster at least.

I really want to try this once even though it will almost certainly be gross.

Why would it be gross? It's really not any different than other instant soups with the little flavoring mix you stir into hot water.

 

[Lilalaunebaer]

Read the title and thought Bruce Campbell has a soup company lol.

Microwave is still the way for instand noodles imo.

 

[BronsonLee]

Oh I thought this would be soup flavored coffee.

Me too! I was quite confused as to why anyone would do this.

This is...better, I guess?

 

[clav]

That sounds gross.

You ever heard people putting a stick of butter in their cup of coffee?

That sounds better, right?

 

[Machine]

So basically they took this:

and separated the powdered broth from the freeze-dried pasta and vegetable fragments

 

[Zoe]

Flashbacks to the days of making ramen with a hotel coffee maker at conventions.

...and this is superior to the microwave, how?

The soup always spills over when I do it in the microwave.

 

[battousai11]

It's an interesting idea, but I'm paranoid that even if you run a cleaning cycle, it'll still have a slight coffee taste.

 

[tokkun]

In my experience, coffee from a Keurig tastes really watered-down. Unless the people I know don't know how to use them properly.

Put in less water = stronger coffee.

Also, buy an Extra Bold variety of K-cups.

 

[-NeoTB1-]

I don't see the benefit of this. It's just as easy for me open a can and either microwave it or heat it on my gas stove for a minute. Then again, I have become pretty disillusioned with my keurig of late. I'm finding that I prefer my old coffee maker more and more.

 

[sixteen-bit]

You ever heard people putting a stick of butter in their cup of coffee?

That sounds better, right?

No I have never heard of that. Why would somebody do that? It sounds awful.

 

[clav]

No I have never heard of that. Why would somebody do that? It sounds awful.

Fast breakfast.

 

[xkramz]

And the time is now:
http://qz.com/498810/keurig-somehow-thinks-the-world-needs-soup-in-a-pod/

http://www.businesswire.com/news/home/20150909006426/en/#.VfGWtcvD_qC

 

[ThankYouDaletech]

Wouldn't be surprised if a keurig can make a better cup of soup than it can a cup of coffee.

 

[TurtleSnatcher]

How is this more convenient than opening an can and heating in the microwave?

Well first -- you don't stick cans in the microwave...

 

[tim.mbp]

And the time is now:
http://qz.com/498810/keurig-somehow-thinks-the-world-needs-soup-in-a-pod/

http://www.businesswire.com/news/home/20150909006426/en/#.VfGWtcvD_qC

Did you have this thread bookmarked for 2 years?

 

[Leatherface]

These machines create such a colossal amount waste and the coffee SUCKS ass. I hope this craze wears off after awhile. How hard is it to pour hot water in a cup of soup mix? Christ.

 

[massoluk]

I'm just waiting for Ramen flavors