Support NeoGAF

[IbizaPocholo]

Capcom delivered a marketing masterclass with Resident Evil Requiem

Plus! What is AI telling gamers?

www.thegamebusiness.com

Capcom's multi-platform marketing strategy, shifting from PlayStation-centric reveals to broader events like Summer Game Fest and Nintendo Direct, drove Resident Evil Requiem to unprecedented sales of 5 million copies in under a week.

Summary

• The article, written by Christopher Dring and published on March 5, 2026, celebrates Resident Evil Requiem's record-breaking launch with 5 million sales in under a week, compared to Resident Evil 4 Remake's three months and Resident Evil Village's five months to reach the same milestone.
• Requiem performed strongest on PS5 but saw a massive PC surge, peaking at 344,214 concurrent Steam players—double the Resident Evil 4 Remake record.
• Capcom attributes success to worldwide acclaim, with the game featuring multiple difficulty options, third- and first-person perspectives, a blend of action and horror, and high-quality cross-platform performance, balancing broad appeal with core Resident Evil elements.
• The franchise has been consistently strong since Resident Evil 7 in 2017.
• Marketing highlights include the June 6, 2025 reveal at Summer Game Fest (multi-platform event targeting PC growth, unlike prior PlayStation showcases), featuring a surprise trailer with new character Grace Ashcroft and Raccoon City glimpses, generating over 1 million wishlists and topping SGF buzz.
• Demos were available at Gamescom and PAX, with additional footage shown.
• September 2025 Nintendo Direct announced native Switch 2 ports for Requiem, RE7, and Village, supported by Nintendo with special controllers and Amiibo, expanding to a broader audience.
• December 2025 Game Awards reveal of Leon S. Kennedy as second playable character made Requiem the most talked-about game there, with top trailer views; by 2026, it was second-most anticipated game after GTA6 across metrics.
• Pre-launch ramp-up included a standalone broadcast, Nintendo/Sony events, and partnerships with Nvidia, Porsche, Hamilton watches, and Fortnite.

 

[Astray]

Capcom has low-key been the single best promoter of games this gen. Far better than any other publisher.

Their pricing/localization was largely on point, their release cadence was excellent, and their marketing blitzes are honestly 2nd to none.

 

[Hawk The Slayer]

Capcom has become really huge and awesome over the past 7 years so far and they will only continue to grow and be praised when the other Resident Evil game comes out yearly.

 

[RoboFu]

That and it was an actually great game from top to bottom. Port to port. Unlike what we usually get these days.

It's like they didn't buy into any of the modern stupidity and just said let's make a great RE game.

 

[bbeach123]

Hot/cute characters make everything easy .

 

[Heimdall_Xtreme]

Capcom has been a titan and was revived with the RE-Engine.

Everything Capcom does is a success.

Unlike PlayStation, which releases stupid and wasteful games, like Marathon , Horizon and Concord.

 

[Gaiff]

OP should edit the thread to focus on what we all really care about.

Requiem performed strongest on PS5

 

[PeteBull]

Change leon(including young version of leon from re4 remake and other games) + all hot af female characters into concord/600lbs horizon gaas character team and suddenly sales results are halfed if not quartered.

 

[adamsapple]

OP should edit the thread to focus on what we all really care about.

I understood that reference .gif

 

[OGM_Madness]

When the product is good, the product will market itself.

Capcom has plenty and consistent games coming out and all of high quality. They always have something to promote and the games are fun.

Other companies have to find a way to wrap their games around with cheese and force them down our throats.

 

[L*][*N*K]

Capcom has become really huge and awesome over the past 7 years so far and they will only continue to grow and be praised when the other Resident Evil game comes out yearly.

9*, I think it all started with Resident Evil 7

 

[Buggy Loop]

Too bad about Dragon Dogma 2 and Monster Hunter wilds because otherwise it would be their best gen since a long time.

 

[Majima Everywhere System]

Hot/cute characters make everything easy .

The ugly fat disfigured characters are so pervasive, and I almost didn't realize it when they weren't there. Just like being home again.

But now that you point it out, this probably has a lot to do with it subconsciously. Attractive people make you feel a product is desirable and a safe choice. Uggos make you second guess the quality and the purpose of the product.

 

[adamsapple]

Too bad about Dragon Dogma 2 and Monster Hunter wilds because otherwise it would be their best gen since a long time.

I really like Dragon's Dogma 2 so it all works out great for me.

 

[L*][*N*K]

Too bad about Dragon Dogma 2 and Monster Hunter wilds because otherwise it would be their best gen since a long time.

People bought Dragon's Dogma 2 not knowing what it was, Wilds was a miss step sadly

 

[IAmRei]

careful capcom, they keep their winning streak like these days, should not doing something bad like a decade ago

 

[Memati187]

Are people retarded? It was a fucking shitshow.