I think it's also notable, that CDPR allowed the game to be tested hands-on with a 7-week old build, in a connected Internet world where you can't hide anything and magazines no longer exist, that went on to be released to the world, and already discussed by us. Letting "game journalists" and "influencers" do stuff is literally promotion now.
I think that, with your take, Ghost of Tsushima could not have been released, because video ads would use real footage of the game, but perhaps not show the parts where character models dropped in quality, while playing it we all knew it was a mixed mag to make everything work, but an impressive package for the hardware. No more "impressive packages" allowed, just run the same way the entire game, OR, show any compromised spots in TV commercials requiring them to be 5x longer? As they say sir, you trippin'