People will continue to find ways to capitalize on the tech regardless, so that's a given.I imagine the most plausible use of this tech is in making rich people richer at the expense of poor people, if I'm honest.
I don't think it's likely that the most profitable way to use this tech is to give everyone a virtual Scarlett Johansson. Though, I expect that would be popular too.
I was speaking more about the implications of everyday use cases. We're arguably part way there with the current iterations of Google, Alexa, Siri, and most recently ChatGPT.
I just think the science fiction portrayed in Her is closer to our trajectory than robot skeletons with laser guns controlled by an evil sentient AI.
The societal impact will be more nuanced with respect to work & relationships, similar to what was explored in that film, at least imo.