Chipotle's "300 Calorie" Burrito Lawsuit
- Thread starter Kaladin
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I don't see how that sign can be interpreted any other way than the whole burrito is 300 calories.
No one has ever lied on the internet.
Straight Edge
Member
The sign doubles down on its implication by listing a "sprinkle of cheese". It clearly wants you to think the burrito is a low calorie option.
I mean, there was an entire thread on 'breakfast' burritos with people all recommending various 1000+kcal burritos. For fucking breakfast.
Like it's the most normal thing in the world to just start off your day with a single burrito that is over half the calorie count people should be ingesting in an entire 24h day. You guys have developed some fucked up eating habits if that shit is considered normal in any way, shape or form.
Considering how they label all their other food compared to that new sign, it is definitely misleading. I was confused when I first saw it too, but I don't even think with the tortilla and chorizo alone it's falling under 300 so I thought no way is this whole pictured burrito 300 calories.
Yes, it is.
It's obviously misleading. It's sort of amazing something like that made it through the approval process.
At the same time, you could have probably just reported it to Chipotle and they would have fixed it. It's not like it's some overarching scheme.
Ordinaryundone
Member
To be fair, if there is any part of the day when you should be ingesting a giant pile of calories in one go it is breakfast. Eating heavy dinners and then basically chilling for the rest of the afternoon/night is worse, at least the breakfast can be worked off over the course of the day.
Bruce Springsteen
Member
LOL @ 300 calories, I don't think that even covers the wrap used
Sure, in a perfect world where people eat a 1000kcal burrito in the morning and proceed to eat nearly nothing for the rest of the day and only a very modest dinner, these kind of things aren't that big of a deal.
Sadly, reality is quite different.
GameAddict411
Member
I am pretty sure it's accurate if you have ibs.
RumblingRosco
Member
This seems super scientific.
nocturnalis
Member
That's not misleading - that's blatant lying. They know damn well what that sign looks like. Are they trying to lose all of their business?
Flying Toaster
Member
Desperate times call for desperate measures.
Vincent Grayson
Member
While I'm definitely in the "you'd have to be an idiot..." camp on this one, the signage is definitely misleading at face value.
It announces the new meat option (Chorizo), but then goes on to describe an entire burrito and list the price for the entire burrito, followed by the '300 calories' phrasing.
There's no way that wasn't intentional. It's a clever linguistic trick, but it's just that. A trick.
I hope they get fined hard for this.
It announces the new meat option (Chorizo), but then goes on to describe an entire burrito and list the price for the entire burrito, followed by the '300 calories' phrasing.
There's no way that wasn't intentional. It's a clever linguistic trick, but it's just that. A trick.
I hope they get fined hard for this.
BlueTsunami
there is joy in sucking dick
Goes to show the general populace has no caloric context. 300 calories is like 1/3rd pound of a lean steak with NOTHING else.
TemplaerDude
Member
I stopped eating at Chipotle when they made it clear that they have no health standards and treat their employees like shit.
I hope these guys win.
I hope these guys win.
superdeluxe
Member
You have to be a moron to think a chipotle burrito is only 300 calories. BUT it is 100% misleading.
JadedWriter
Member
On what planet is any kind of Chipotle sized burrito 300 calories?
Any diet is ruined if you incorporate a 1100kcal burrito in it. It's incredibly calorie-dense.
yes. Whatever costs $7.73 here, is also 300 calories. - that's what the sign says.
Cymbal Head
Banned
Exactly. People know absolutely nothing. They're apparently still persuaded by shit like putting "0g Trans Fat!" on labels for breakfast cereal.
Especially if you think it's only 300. An extra 700 calories you're not accounting for, on the reg, could be disastrous.
Offshore Breeze
Member
Agree that the sign is extremely misleading. No normal person is going to interpret that sign as saying anything other than the entire burrito is 300 calories.
On the other hand, I also agree that you'd also have to be severely lacking basic nutritional sense to believe that whole burrito is only 300 calories. The picture alone should be the major hint. I thought most people getting burritos at Chipotle would realize by now that the tortilla alone is about 300 calories.
On the other hand, I also agree that you'd also have to be severely lacking basic nutritional sense to believe that whole burrito is only 300 calories. The picture alone should be the major hint. I thought most people getting burritos at Chipotle would realize by now that the tortilla alone is about 300 calories.
boiled goose
good with gravy
??? A burrito isn't inherently bad for you.
Even a 1000 calorie burrito if you don't eat 3 of them in a day.
Eating 2 Chipotle burritos on a daily basis from a nutritional perspective actually wouldn't be all that bad, if that's all you were to eat that day. Pretty solid from a protien and veggie perspective imo. And of course at least do a little exercise as 2000 calories is probably a bit above the average bmr.
This. How could anyone think all of that would be 300 calories? Maybe someone that has never in their life looked or care about calories or nutrition? :/
And this chorizo is new huh? Why are they adding more meat to the menu? When the hell are they going to do queso?! Just copy Qdoba's!
It's the value of the company after a couple of years at this rate
This lawsuit is warranted, like holy fuck is that some false advertising
Idiots are protected by law, same as everyone else. Seriously though, what were they thinking with that sign?
poppedcollar69
Member
lol
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