I don't think a shared horror icon based universe is an inherently bad idea they just went the wrong direction with it by chasing that Marvel money right out of the gate. They should have looked to James Wan and made a series of horror movies on a stripped down budget that makes gangbuster money's at the box office.
Less of a gamble than pissing 300 million or whatever on total crap.
Less of a gamble than pissing 300 million or whatever on total crap.