I can't help but think about what Alan Moore said about DC's ongoing obsession with regurgitating the Watchmen property as a means of attracting attention.
Ironically enough that quote is from like, 2010, so even before the Before Watchmen and Rebirth stuff happened.
"At the end of the day, if they haven't got any properties that are valuable enough, but they have got these ‘top-flight industry creators' that are ready to produce these prequels and sequels to Watchmen, well this is probably a radical idea, but could they not get one of the ‘top-flight industry creators' to come up with an idea of their own? Why are DC Comics trying to exploit a comic book that I wrote 25 years ago if they have got anything? Surely they ought to have had an equivalent idea since? I could ask about why Marvel Comics are churning out or planning to bring out my ancient Marvelman stories, which are even older, if they had a viable idea of their own in the quarter-century since I wrote those works. I mean, surely that would be a much easier solution than all of this clandestine stuff? Just simply get some of your top-flight talent to put out a book that the wider public outside of the comics field find as interesting or as appealing as the stuff that I wrote 25 years ago. It shouldn't be too big an ask, should it? I wouldn't have thought so. And it would solve an awful lot of problems. They must have one creator, surely, in the entire American industry that could do equivalent work to something I did 25 years ago. It would be insulting to think that there weren't." -- Alan Moore
Ironically enough that quote is from like, 2010, so even before the Before Watchmen and Rebirth stuff happened.