That whole damn campaign is utterly misguided, because the Nintendo DS does not have any games that even remotely match the attitude projected in the print ads and commercials (unless you count that singles flirting game, which most likely won't be played by that demographic anyway due to its cartoonish nature).
That seems to ring true of every Nintendo advertisement I've seen this generation. Talking out of both sides of their mouth.
"We're not kiddy!"
Then they advertise Donkey Konga with a bunch of "cool looking" 20 somethings playing it. Hey Nintendo, how about a little honesty and showing that same group
FUCKING CRINGING when Diddy Kong's Ditties comes up in random play mode?
Nintendo doesn't know what in the hell it wants to be outside of a portable market monopolizing behemoth. I do hope Sony delivers a suitable eviction notice with the PSP.
I'm under no illusion the PSP will catch up to Nintendo's installed GBA userbase, I do believe creating a strong non-Nintendo portable franchise will have a lasting effect on future portables.
Can't wait for PSP Greatest Hits. It's gonna be sweet.