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[Thick Thighs Save Lives]

EA's executive leadership has reportedly set a goal of 100 million players for the upcoming Battlefield game, which "very few" developers believe is achievable.

This comes from a tell-all report from Ars Technica, which explores the game's many ambitions and problems through information gathered from anonymous sources. In this article, battle royale modes in competitor titles like Call of Duty inspired this optimistic figure.

"Obviously, Battlefield has never achieved those numbers before," stated one source, while another said: "It's important to understand that over about that same period, 2042 has only gotten 22 million."

According to the report, those who had worked at DICE for a while were "particularly sceptical", with one source saying: "nothing in the market research or our quality deliverables indicates that we would be anywhere near that."

The article also states Battlefield 5's battle royale mode Firestorm failed to meet expectations, while the aforementioned competitors continued to retain vast playerbases. Nonetheless, it seems that a new attempt at this format is what EA leadership expects will attract much of that 100 million figure.

EA reportedly expects Battlefield 6 to have 100 million players, three times more than the series' best seller

EA's executive leadership has reportedly set a goal of 100m players for the upcoming Battlefield game, which "very few" developers believe is achievable.

www.eurogamer.net

 

[drganon]

EA just setting themselves up to fail.

 

[GriffinCorp]

 

[Pop]

Well its already doomed

 

[yogaflame]

Oh my. Please dont be like Square enix which are not even happy with 3 million at launch sales. Setting up for dissapointment.

 

[Ass of Can Whooping]

Yeah sure, and Sony isn't going third party

 

[tr1p1ex]

lol seems high. unless they make it free to play eventually?

 

[Dacvak]

 

[Mr Moose]

It's nice to want things.

 

[Buggy Loop]

 

[IbizaPocholo]

Opinion Business  Thread 'What’s wrong with AAA games? The development of the next Battlefield has answers.'

Jul 3, 2025

What’s wrong with AAA games? The development of the next Battlefield has answers.

EA insiders describe stress and setbacks in a project that’s too big to fail.

arstechnica.com

Today, publisher EA is in full production on the next Battlefield title—but sources close to the project say it has faced culture clashes, ballooning budgets, and major disruptions that have left many team members fearful that parts of the game will not be finished to players' satisfaction in time for launch during EA's fiscal year.

They also say the company has made major structural and cultural changes to how Battlefield games are created to ensure it can release...

• IbizaPocholo
• Replies: 27
• Forum: Gaming Discussion

• 
• 

 

[Hookshot]

So they want it to be bigger than Mario Kart and Animal Crossing? Seems reasonable.

 

[StreetsofBeige]

100M?

Anyone know how many total gamers played BF 2042 or BF5?

 

[ComputerBlue]

So when it doesn't reach those numbers they're gonna say see we told you that you didn't want classic battlefield back, and they're just gonna revert to shoving nonsense into the series.

 

[Connificent]

Battlefortnite Royale With Cheese

 

[Fake]

 

[Scrawnton]

Inb4 the layoffs I guess.

 

[Jinzo Prime]

Opinion Business  Thread 'What’s wrong with AAA games? The development of the next Battlefield has answers.'

Jul 3, 2025

What’s wrong with AAA games? The development of the next Battlefield has answers.

EA insiders describe stress and setbacks in a project that’s too big to fail.

arstechnica.com

Today, publisher EA is in full production on the next Battlefield title—but sources close to the project say it has faced culture clashes, ballooning budgets, and major disruptions that have left many team members fearful that parts of the game will not be finished to players' satisfaction in time for launch during EA's fiscal year.

They also say the company has made major structural and cultural changes to how Battlefield games are created to ensure it can release...

• IbizaPocholo
• Replies: 27
• Forum: Gaming Discussion

• 
• 

• With an estimated budget reaching $400–500 million, expectations are enormous. EA reportedly needs tens of millions of players and high microtransaction revenue to justify the cost

If Battlefield truly has a $500 million cost, of course they need the game to shatter sales records. This kind of cost and expectations is irresponsible.

 

[Lucifers Beard]

That's one way to set up your game to fail. They never fucking learn. First they released Titanfall 2 between Battlefield and Call of Duty which screwed the game and now they expect 100m players for the sequel to a game that most consider a disaster. Morons.

 

[Kagoshima_Luke]

 

[Nydius]

What is with companies and their magically delusional "100 million" belief? Microsoft thought they'd have 100 million Game Pass subscribers. EA thinks this'll get 100 million players.

EA would need almost every PS5 (77M) and Xbox Series (32M) owner to play the game to reach this figure.

 

[splattered]

I honestly hope it does well, I miss the good battlefield days.

 

[Digital-Aftertaste]

 

[WhamBamThankYouMaam]

Betting against EA in the stockmarket? Ok.

 

[LordOcidax]

The gaming world is getting crazy today.

 

[DR3AM]

EA publishes GTA 6?

 

[proandrad]

200iq move to have inevitable layoffs once the game comes out.

 

[Loomy]

EA smoking that Square Enix grass.

 

[forsakkenSoul]

EA and its absurd expectations, nothing new here.

 

[Kilau]

 

[thekillergreece]

Until we get a confirmation if that report is valid... It's impossible to get 100m sales. Only two games managed to do that so far: GTAV and Minecraft which crossed 300m sales.

 

[Warspite]

So they want 100 million over PS5 and PC user base, good luck with that.

I wonder if they will still have the anti cheat that requires you to change the settings on the bios on your motherboard to play in BF6? Cause I'm sure that will help sales.

 

[cash_longfellow]

Eurogamer is such sensationalist garbage. I have no doubt EA expects huge numbers for this, probably unrealistic expectations…but leave it to a cesspool like Eurogamer, to try to twist words around based on word of mouth from several maybe/maybe not legit sources, to fit a narrative for clicks…it also sets sheep up to trash the game no matter how good it is when it releases. Shit is tiring.

 

[EN250]

After the disaster that was 2042? LMAO

I'll probably be able to claim it from PS+ a year or so after release, the damage V and 2042 caused is astronomical

 

[havoc00]

Not happening

 

[S0ULZB0URNE]

Please come this year!

 

[metareferential]

They just need to fill the game with cards like their sports game and profit.

 

[Ben87fr]

Hahaha good luck with that

 

[PeteBull]

100m players could be possible under 2 conditions:
1) Game is very frickin good
and
2) Its free to play, no 70$, not even 40$, actually free to test/play

Ofc super unlikely thats gonna happen so gl to EA/dev team, inbefore huge dissapointment and lay offs/studio clousure =D

 

[Hudo]

Without EA Sports' money extractors, this company would've been dead long ago.

 

[Bartski]

 

[nowhat]

Yeah sure, and Sony isn't going third party

Oh, you've gone commando!

...when it comes to your avatar. Whether you've gone commando IRL, I really don't care one way or another, but still rather not prefer to know.

 

[Ass of Can Whooping]

Oh, you've gone commando!

...when it comes to your avatar. Whether you've gone commando IRL, I really don't care one way or another, but still rather not prefer to know.

I can be both for you babe

Name your target and I'll do it commando

 

[Heisenberg007]

Pfft. Rookie numbers.

They should aim for 3 billion players.

 

[nowhat]

Name your target and I'll do it commando

I don't know if "geolocate adamsapple from NeoGAF" will work as a search term on Google, but it's worth a try.

 

[Valt7786]

How the fuck can they possibly expect that? What is going on in their heads.

 

[Von Hugh]

Very narcissist goals after the total shitshow that was 2042.

 

[Beechos]

Read between the lines. What they are actually saying is major layoffs incoming at dice.

 

[winjer]

Delusions of grandeur.
EA has dragged the Battlefield brand name through the mud, so thoroughly, that it has very little value now.
They will be lucky to get 10 million players.

 

[DryvBy]

Is this what we call suicide?