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EA's executive leadership has reportedly set a goal of 100 million players for the upcoming Battlefield game, which "very few" developers believe is achievable.
This comes from a tell-all report from Ars Technica, which explores the game's many ambitions and problems through information gathered from anonymous sources. In this article, battle royale modes in competitor titles like Call of Duty inspired this optimistic figure.
"Obviously, Battlefield has never achieved those numbers before," stated one source, while another said: "It's important to understand that over about that same period, 2042 has only gotten 22 million."
According to the report, those who had worked at DICE for a while were "particularly sceptical", with one source saying: "nothing in the market research or our quality deliverables indicates that we would be anywhere near that."
The article also states Battlefield 5's battle royale mode Firestorm failed to meet expectations, while the aforementioned competitors continued to retain vast playerbases. Nonetheless, it seems that a new attempt at this format is what EA leadership expects will attract much of that 100 million figure.

EA reportedly expects Battlefield 6 to have 100 million players, three times more than the series' best seller
EA's executive leadership has reportedly set a goal of 100m players for the upcoming Battlefield game, which "very few" developers believe is achievable.
