I don't think it is either, in fact I'm pretty bummed that the Slusser Cup seems to be being phased out for the EZA Title belt as I felt the SC was a great trophy from the GT Era.
I think this is because they got that awesome belt from the fans, they used Slusser cup before that. It's still hanging in the background of Jones' garage, it occasionally shows in some of the shows. And they also keep the FF cutout reminiscent of GT times around. Certainly people who don't already know the story behind it, aren't making this connection though.
But yeah, I don't they are making an effort to remind us where they are from. But they aren't avoiding it either, it's brought up naturally from time to time. For example when they are talking about their old coworkers, poor Matt Blair just got mentioned =)
Edit: Since I'm top of the page and mentioned goddess earlier, I'll use this opportunity to quote Damiani on it's history. Since we have plenty of newcomers here and some might just have missed it on the first time! Especially since there were talk about memes on the earlier page.
Well, I'm sure this will pop up at some point in the future, but here's the history. Square Enix sent it to us at GameTrailers ahead of the release of Final Fantasy XIII (seemed to be at a time when a lot of companies were trying this, we got a life-sized statue for Fallout 3, Skyrim, and Tomb Raider - not sure where those ended up though). It sat along the cubicle wall behind Patrick's and my desk until we left Viacom. There were several instances where people wanted it gone or moved, but I kept it there. It ended up making the move with us to Defy, and it sat in an empty cubicle (for a time) where we also did some game capture before we got the new capture room. I think it also ended up in the stream room a few times. I also remember at some point, somebody at Defy wanted it gone or we should ditch it, but I ignored that person and kept it around anyway.
I forget when it started, but I think because of XIII-2, we at GT kept referring to her as the goddess. There was also a group of online friends of mine who kept bringing up Kitase and Toriyama's unending infatuation with Lightning and memes associated with it, as well as Square Enix's continual use of her despite XIII's reputation, that just lead me to continue to use her as a troll prop. I did a FF XIII PC stream at Defy where I made a shrine for Lightning with all these weird images Kitase/Toriyama had made for Lightning over the years (like "she must not be forgotten" and the one comparing her to a rose/flower). Stuff like that, basically.
I'm assuming in the time after leaving GT, the Lightning meme continued on, and as you all know, the guys all brought her out on the last day of GT for the goodbye stream. And now she's in Jones' garage. Lightning's been through/seen a lot in regards to GT/EZA history. She saw many of the major GT staff slowly depart in the final years, went through the sale to Defy and massive layoffs, the transition to Defy, the end of GameTrailers, and the birth of EZA. For me personally her significance is as a reminder of a different time in this industry and games media/press.