Best press conference, Sony snubbed just for not having the surprises despite being everything they want in a press conference.
edit: Huber makes a good point, and I agree, I just think Sony is being eliminated for not living up for prior years.
Not currently watching so I have no idea in regards to their sentiment general feelings are, but I also feel sony didn't have the best conference this year, despite being interested in nearly all of the first party games they showed (unlike other conferences where I was maybe interested in just 2 or 3).
There were a few things that stood out to me, them singing themselves praises with something along the lines of "what an opening" "what an insane lineup" and also the "roller coaster ride" in regards to what they were showing actually works against them. I don't like it when MS does it, and I don't like it when Sony does it either.
The zombie thing on stage was not needed, like at all. Really tacky. I can probably think of what the real reason was to pull out that screen out for the spider-man demo on-stage (probably a high quality HDR screen or something), but they didn't need to show that on the stream. Also, some of the stuff they showed off in the pre-conference really should've been there in the main conference, would've made for a more well-rounded presentation. There were definite faults for sure. It was nice seeing such good VR support, but the only new things we saw first party IP wise aside from that was SOTC and the Horizon DLC. SOTC was not predictable (if it wasn't for that trademark) and was basically the main standout first party announcement of their conference.
I honestly feel MS would have had the better conference despite such a weak and easily predictable first party showing, but due to their shadiness in regards to the "exclusives" I rate it lower than Sony and Nintendo.
For me in the end, conference/show wise:
Ubisoft > Sony > Nintendo > MS > Bethesda > EA
Ubi did a good job. I had zero interest in the Rabbids/Mario games from the leak, don't like games of that genre, but they actually got me somewhat interested in it. They had a bunch of new games to show, and while after the fact BGE2 does not sound that well to me, that was a hype announcement/showing.
But yeah, this is just evaluating how their conference/show was, not how I feel towards the publisher a as a whole.