Eurogamer: Microsoft defends NUads (Kinect enabled ads on Xbox dashboard)

Augemitbutter said:
you get what you pay for.

Doesn't work apparently. Microsoft will keep on shafting their customers as long as people keep giving them their money (the same as any other company will do). I predict next year Live prices will rise 5 dollars making it $64.99
 
GTP_Daverytimes said:
Doesn't work apparently. Microsoft will keep on shafting their customers as long as people keep giving them their money (the same as any other company will do). I predict next year Live prices will rise 5 dollars making it $64.99
Thats really condescending. You appearly don't get that people see value in a product that you might feel "shafted".
 
pushing ads in my face leaves a bitter taste in my mouth. I’m glad I cancelled my gold account.

I’m sure the majority of people who use their xbox don’t really care about the ads but they bug me on a really basic, principled level and I gotta put my money where my mouth is and stop paying for their live service.
 
TheOddOne said:
Thats really condescending. You appearly don't get that people see value in a product that you might feel "shafted".

Oh, there is plenty of value in live, but you will not make a very good case if you told me that live was worth $60.00
 
GTP_Daverytimes said:
Oh, there is plenty of value in live, but you will not make a very good case if you told me that live was worth $60.00
Ha, if your so pro-consumer and not trying to get "shafted" then you know that you could get a gold account for under 40 bucks. Got mine for 30 bucks.
 
TheOddOne said:
Ha, if your so pro-consumer and not trying to get "shafted" then you know that you could get a gold account for under 40 bucks. Got mine for 30 bucks.

Even at $30.00 you'r still not going to make a very good case.
 
TheOddOne said:
Ha, if your so pro-consumer and not trying to get "shafted" then you know that you could get a gold account for under 40 bucks. Got mine for 30 bucks.

Doesn't count man because that wouldn't help his point about microsoft shafting live users.
And if you hate ads so much you can if im not mistaken launch directly into a game.
Once the game started you can use that round button thingy forgot its name.

And if im not mistaken you have to interact with them.
So far i have only seen ads for newly released games off course im from euroland.
Part of the world microsoft hates or vice versa where my Trenched stupid microsoft monkeys.
 
GTP_Daverytimes said:
Even at $30.00 you'r still not going to make a very good case.
For me personally Live is a more universal system then PSN. For 2,5 bucks a month, I don't mind paying for a service that has voice chat, most of my friends play, know that its actually going to work etc.


dragonelite said:
Doesn't count man because that wouldn't help his point about microsoft shafting live users.
And if you hate ads so much you can if im not mistaken launch directly into a game.
Once the game started you can use that round button thingy forgot its name.

And if im not mistaken you have to interact with them.
So far i have only seen ads for newly released games off course im from euroland.
Part of the world microsoft hates or vice versa where my Trenched stupid microsoft monkeys.
Your right, but I'm gonna complain the shit about it. The ads that Live has are gonna stay the same when the Kinect integration comes, we are not gonna get more ads. Yeah, you can easly tap to game section and launch your game. Its 3 taps away.
 
Watched the posted video ..and pfft...nothing big, was expecting something worse based on some of the reactions in here. I can understand the complaints about the ads, etc.; but some are putting this as if it was more intrusive or as if there are going to be more ads now.

Based on the video, is the exact same as it is right now. There's going to be an ad, mixed with the regular games/add-on/etc. ones; like always. Only that you select that ad and while watching it, you have the option to send info about it to your email, post it on Twitter, or something else (like participate in a poll). That's it.

Though it would be like getting fullscreen ads every 30 seconds while on the dashboard, or something.. :p
 
fernoca said:
Watched the posted video ..and pfft...nothing big, was expecting something worse based on some of the reactions in here. I can understand the complaints about the ads, etc.; but some are putting this as if it was more intrusive or as if there are going to be more ads now.

Based on the video, is the exact same as it is right now. There's going to be an ad, mixed with the regular games/add-on/etc. ones; like always. Only that you select that ad and while watching it, you have the option to send info about it to your email, post it on Twitter, or something else (like participate in a poll). That's it.

Though it would be like getting fullscreen ads every 30 seconds while on the dashboard, or something.. :p
Yeah, been saying this a couple of times in the thread. I still fucking hate that there are ads though, this should not be on a payed service.
 
If it at some point actually adds value to the Live service (like say, bringing down/phasing out costs for Gold) I'm all for ads. If you get ads and you still get the opportunity to pay a monthly fee as well, then exactly why should I be happy about another layer of BS crammed into my console?
 
TheOddOne said:
Yeah, been saying this a couple of times in the thread. I still fucking hate that there are ads though, this should not be on a payed service.
Yeah.
In my case, I don't mind that much. But this "nuads" seem to be nothing "new" actually, just the same old ads..just that when you select them and choose to watch them (all optional) you have options to share the ads with others. Heck, many people do this even around here; only that now they'll be able to do so through the Xbox. :p


Freshmaker said:
If it at some point actually adds value to the Live service (like say, bringing down/phasing out costs for Gold) I'm all for ads. If you get ads and you still get the opportunity to pay a monthly fee as well, then exactly why should I be happy about another layer of BS crammed into my console?
I don't think is that people are "happy" about ads. Just that some just don't mind. In the upcoming dashboard, it looks like the ads might actually be smaller; which is a plus, but also why they seem to put focus on people choosing them and watching them..and added "extra things" to those that do so (by letting them share with Twitter or get more info about them sent to their emails).
 
fernoca said:
Though it would be like getting fullscreen ads every 30 seconds while on the dashboard, or something.. :p

Exactly. I think some posters in here (certainly not all) may have an agenda.
There are small ads on the NXE screen, which you can optionally select to watch traditional 30sec style ads... oh the horror!


TheOddOne said:
Yeah, been saying this a couple of times in the thread. I still fucking hate that there are ads though, this should not be on a payed service.

What if the ad revenue helps make the paid service better?

I don't see the problem, they're not intrusive. I do think an option to turn them off completely would be nice for those of you who are resolutely against them, but they're really not that big a deal.
 
mentalfloss said:
Fixed.

People here like to commit the fallacy of precedent, which is the stupidest argument to put forth regarding consumer rights.
No. You're wrong.

You can't complain about somthing when you have a choice to spend considerably less on the same service somewhere else.

If these ads really piss you off then get a PS3 for PSN or get a Nintendo...um...build a PC and get steam.
 
Mr_Zombie said:
That was... boring. Voice commands to tweet the ad (really?), getting more information about the product or schedule the show - this is something you could do with a headset, so why are they pushing it as a Kinect-related thing? I was expecting something more innovative.

Because most people won't be wearing a headset at any moment, or go fumble for the remote/gamepad to open a menu and activate the twitter/agenda/"tell me more" function...

The kinect microphones are often overlooked because people think they're less impressive than the 3D scanning, but it is one of the important features of the device, and that required a lot of work from MS. Being able to extract, locate and analyze the speech of the user from any place in the room, without needing instrumentation, is a big step for voice-control.
 
radioheadrule83 said:
Exactly. I think some posters in here (certainly not all) may have an agenda.
There are small ads on the NXE screen, which you can optionally select to watch traditional 30sec style ads... oh the horror!

What if the ad revenue helps make the paid service better?

I don't see the problem, they're not intrusive. I do think an option to turn them off completely would be nice for those of you who are resolutely against them, but they're really not that big a deal.
I think people have the right to complain about the ads, but I am baffled why somebody would come into this thread and call people paying gold mindless drones.
 
A bit of an overreaction?

From what I can tell, on the new dash there will be an advert on the home screen (labeled with 'advertisement'). When you select this, then advertisers can show opt-in prompts during the playback of the ad.

I don't like that it uses social networks to spam advertising, but as long as it is explicitly opt-in, then whatever. I'll never use and I doubt it'll be popular, but I can understand why it is such an important bullet point for them to have (social marketing begin the in thing with advertisers).
 
Mr_Zombie said:
That was... boring. Voice commands to tweet the ad (really?), getting more information about the product or schedule the show - this is something you could do with a headset, so why are they pushing it as a Kinect-related thing? I was expecting something more innovative.

Like making the ad pop up while a friend is playing a game...
I can already see the amount of troll videos on youtube.
 
Grinchy said:
People pay for this privilege. Remarkable.

This. It's utterly ridiculous that I have to pay for gold and still be subjected to god awful "Let's try to tie our product to games" ads.
 
Alx said:
The kinect microphones are often overlooked because people think they're less impressive than the 3D scanning, but it is one of the important features of the device, and that required a lot of work from MS. Being able to extract, locate and analyze the speech of the user from any place in the room, without needing instrumentation, is a big step for voice-control.

Yes, I know that and I appreciate it; right now I'm working on a project with voice controls using Sphinx 4, and for some reason I have to hold my mic very close to my lips because otherwise the program doesn't hear/understand me :/, so being able to use voice control without worrying about microphone location is something huge.

What I meant is that Kinect isn't required for the ads to work, because if the user is wearing a headset, he could activate those voice commands too.
 
Equus Bellator Apex said:
No. You're wrong.

You can't complain about somthing when you have a choice to spend considerably less on the same service somewhere else.

If these ads really piss you off then get a PS3 for PSN or get a Nintendo...um...build a PC and get steam.

Look up the definition of 'can' (the verb, not the noun), then get back to me.
 
I will never EVER accept ads in my gaming sessions, dashboard or no dashboard. The 360 is my current preferred system, but if MS introduces ads, there's no doubt I will cancel my XBL Gold sub and stop buying games for it and shift my focus over to PS3 and PC gaming. Simple as that.
 
It's just to use voice as a selling point for Kinect. Not sure if everyone's meant to believe the disembodied robot head is magically interpreting everything you say, but it seems like the message they're going for.
 
bj00rn_ said:
but if MS introduces ads, there's no doubt I will cancel my XBL Gold sub and stop buying games

What do you mean by "if MS introduces ads"? Ads are already there on the dashboard. What MS is doing right now is adding new optional functionalities to them.

Graphics Horse said:
It's just to use voice as a selling point for Kinect. Not sure if everyone's meant to believe the disembodied robot head is magically interpreting everything you say, but it seems like the message they're going for.

They are using specific commands that doesn't even sound like a full sentence or like something said in a natural language ("Xbox Tweet", "Xbox More"), so I don't know why do you think they want people to believe that Kinect can interpret "everything you say".
 
Mr_Zombie said:
What do you mean by "if MS introduces ads"? Ads are already there on the dashboard. What MS is doing right now is adding new optional functionalities to them.
Hey, they weren't noticable before you told him! :P
 
bj00rn_ said:
I will never EVER accept ads in my gaming sessions, dashboard or no dashboard. The 360 is my current preferred system, but if MS introduces ads, there's no doubt I will cancel my XBL Gold sub and stop buying games and shift my focus over to PS3 and PC gaming. Simple as that.

Advertisements have been in games forever though.
 
Everything you say which matches what you're allowed to say then..you know what I meant! :(
Lance Bone Path said:
I think that Microsoft could introduce a NO AD platinum account tier at something like an extra $5 per month.

The more annoying they can make the ads, the more they can charge for an ad free account. It's perfect!
 
bj00rn_ said:
I will never EVER accept ads in my gaming sessions, dashboard or no dashboard. The 360 is my current preferred system, but if MS introduces ads, there's no doubt I will cancel my XBL Gold sub and stop buying games and shift my focus over to PS3 and PC gaming. Simple as that.

Then you might want to buy a PS3/PC, there's already ads on the dashboard. Unless you mean into the games, which some do already. :|

Honestly though, personally I never found the ads intrusive. Most of the ones I did notice dealt with sales on Xbox Live Marketplace stuff, avatar items, dlc, games, etc. That's not to say I'm particularly fond of the ads. The one thing that really did fucking bother me though, was the previews for the next Dashboard iteration had an ad square bigger than every other square on the home tab, it was even bigger than the fucking Game square.
 
Crewnh said:
It would be nice if the ads were even somewhat gaming related instead of fucking Doritos.

yeah, I think that's the worst part.

The people in-charge of this stuff definitely still think of their audience as fat sweaty nerds in their parents basement. It's so disappointing.
 
Mr_Zombie said:
What do you mean by "if MS introduces ads"? Ads are already there on the dashboard. What MS is doing right now is adding new optional functionalities to them.

Maybe in the US, but there are no ads in my Norwegian dash (other than a couple of gaming related "ads").

I am making a comment because the way MS is pushing this there's no doubt that they will try to introduce this in non-US dashes as well in the near future.
 
said this in the other thread. but i must be the only one here who looks through and clicks on shit from spotlight. it doesn't effect my gaming at all. i feel more informed with live compared to psn. if you want to see a add, click on it.
 
D4Danger said:
The people in-charge of this stuff definitely still think of their audience as fat sweaty nerds in their parents basement. It's so disappointing.
*looks at recent NPD sales and Live activity lists*

It would seem the advertisers are on the money.
 
I remember when I bought a system, and it played games when I put them in, and didn't try to sell me things when I turned it on.

I still think this is a terrible thing to do to your already paying customers. They don't buy the systems and games just to have more advertising thrown in their face.
 
D4Danger said:
The people in-charge of this stuff definitely still think of their audience as fat sweaty nerds in their parents basement. It's so disappointing.

We game on PCs not 360s!
 
Comparing Xbox Live ads to Cable TV ads is totally an apples and oranges comparison. Cable TV ads are subsidizing the channels on the service. The cable providers have to pay the content providers (Comedy Central, TNT, Discovery, etc.) in order to receive their content. Microsoft doesn't pay game studios money in order to have access to the multiplayer in those games on the 360...
 
Pimpbaa said:
Yup, peer to peer matchmaking. Sure is worth it!
I pay for Live over using PSN for free because it has features I use a lot that PSN does not and probably never will have until the PS4 comes out. If it was just peer to peer matchmaking, then obviously I wouldn't bother, but it's a more consistent and fully featured service (in terms of gaming/communication features) that to me is worth £30 a year. I spent more than that in the pub tonight FFS. Some of you are talking like it's £30 a week, lol.
 
Thoraxes said:
I remember when I bought a system, and it played games when I put them in, and didn't try to sell me things when I turned it on.

I still think this is a terrible thing to do to your already paying customers. They don't buy the systems and games just to have more advertising thrown in their face.
Last time I checked, it still does it.
 
These advertisements are a US-only thing as far as I'm aware, so I fired up my US account to have a look at all of the intrusive advertisng.

There are ads, one in spotlight, one in movie marketplace, one in music marketplace etc... but they are so fucking easy to ignore that I don't see what the issue it at ALL.
 
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