Watched the posted video ..and pfft...nothing big, was expecting something worse based on some of the reactions in here. I can understand the complaints about the ads, etc.; but some are putting this as if it was more intrusive or as if there are going to be more ads now.
Based on the video, is the exact same as it is right now. There's going to be an ad, mixed with the regular games/add-on/etc. ones; like always. Only that you select that ad and while watching it, you have the option to send info about it to your email, post it on Twitter, or something else (like participate in a poll). That's it.
Though it would be like getting fullscreen ads every 30 seconds while on the dashboard, or something..