XiaNaphryz
LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://consumerist.com/2016/02/19/f...might-have-overdone-it-a-bit-with-the-tv-ads/
For several weeks during the recently concluded NFL season, either FanDuel or DraftKings were the top spenders on TV advertising, interrupting seemingly every show to tout how easy it is for the average Joe to win big at daily fantasy sports (assuming that the average Joe is in the elite tier of DFS players). That doesnt include official sponsorship deals with teams, TV networks, and pro sports leagues (or that shoehorned-in DraftKings-sponsored subplot during the final season of The League). Looking back on it now, the CEO of FanDuel confesses that maybe they should tone it down a bit with the advertising going forward.
Speaking yesterday at the Re/code Code/Media conference, FanDuel CEO Nigel Eccles said that the recent onslaught of TV advertising was successful at reaching the core audience for DFS, but that it had the unintended effect of annoying people who had no interest in playing.
Theres nothing more interesting in life than your fantasy football team, but theres nothing less interesting in life than your buddys fantasy football team, Eccles explained. I think what we did was we reminded you about your buddys fantasy football team every fifteen seconds for several months.
Eccles also admitted that going full-throttle with these ads might have had a little bit to do with the fact that multiple attorneys general around the country are now investigating whether or not DFS sites are illegal gambling operations.
As a result, the CEO says Were definitely going to spend differently [on ads], it probably wont be as much.