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"Remember the duds of summer? Disney's swashbuckler "King Arthur" -- no box-office Camelot. Then there was Brad Pitt stumbling in sandals in "Troy." And "The Terminal" pretty much proved true to its name.
Actually, all three films ended up turning handsome profits. In each case, box-office receipts from outside the U.S. far outweighed domestic returns, sometimes by a factor of three or more. For example, "Troy," which Warner Bros. released in May, made $133 million in the U.S., but nearly triple that -- $363 million -- internationally. The "Troy" DVD, which is also expected to sell well overseas, hasn't been released yet.
The focus on the foreign market has even caused studios to change who gets cast and where movies are made. "Ocean's Twelve," which will be released Dec. 10 and is the sequel to the 2001 caper flick, "Ocean's Eleven," was deliberately set in Europe and filmed in Amsterdam, Paris and Rome, to "enhance the movie internationally," says Alan Horn, president of Warner Bros. Pictures. "Ocean's Eleven" pulled in $183.4 million at the U.S. box office, but $267.3 million overseas. Mr. Horn says he expects "Ocean's Twelve" to do more overseas than "Ocean's Eleven" did.
"Ocean's Eleven" and its sequel both feature among their many stars Brad Pitt, who's wildly popular in Japan, where women are the most frequent moviegoers. James Ulmer -- the creator and publisher of the Ulmer List, a directory that ranks the cachet of actors in markets around the world -- says Japanese women frequently go to openings on Wednesday with girlfriends, then drag their boyfriends again on Saturday. (Women overseas are also driving the careers of some other Hollywood stars: In the United Kingdom, Hugh Jackman, star of this summer's monster epic "Van Helsing," and Orlando Bloom of "The Lord of the Rings" are "almost a Beatles syndrome," Mr. Ulmer says.)
The foreign factor also leaves a window of hope for Warner's "The Polar Express," which has made news with its distinctly dim $34.4 million at the U.S. box office so far. The holiday movie cost $165 million to make, and marketing costs are estimated at $75-million at least. Reports of the film's shaky opening have already "condemned" the film in the U.S., says Mr. Horn. He believes that after international ticket sales and DVD/home video sales are counted, "it'll be fine." But that could be a year or more from now.