Regarding the front page blurb for a review, something along these lines:
"Does it live up to the hype? Read our full review to find out!"
This is obnoxious for a number of reasons. First of all, if you're reviewing the game, chances are you were the person who hyped it. You're rhetorically asking the reader, then, if the game is as good as you claimed it would be in the past. In other words: "Am I totally full of shit?" More often than not, yes, you are.
Then there is the term "full review." What exactly are you implying with that term? Are your competitors posting three-quarter reviews? Was there a point in the early history of the site where, without warning, reviews collapsed under the weight of the tens of viewers and the user could only read up to the section on how the sound effects of the game are "standard fare for this sort of game?"
Then the whole supposed cliff hanger effect. "Click here to find out!" "Read on to find out!" What?! You're not going to tell me, in the 20 word blurb on your main page, specific pros and cons of the game and give me a detailed explanation of, and the final score for the game you're promoting? Or are you supposing that the average reader of a video game website is too stupid to figure out that they should, in fact, read the review to, you know, read a review of the game?