It is not that it is confusing, it just makes no sense. They cater to the mainstream. The mainstream that causes games like GTA, Madden,NFS, and Halo to sell 5 million copies. This mainstream can be marketed to and buys stuff that is "hip", stuff that the basic GAF forum poster would laugh at.
If they started catering to an audience that favors content like Panzer Dragoon, Lunar, Meteos, Xenosaga etc do you really think more people would watch? Do you really think that that is an attractive demographic for advertisers?