My first reaction: is that it?
Now, it's early days still and I'm only judging the property based on the limited amount of information they've provided but I can't say that I am excited. What I can see from the trailer:
- A number of visual call backs to shots in the original movie.
- Makoto fanservice
- Explosions
- Action sequences which looks pretty in terms of animation and choreography
- No interesting animation to speak of for the rest of the trailer
- Questionable character designs
- Questionable colouring and lighting
- Questionable background art
Where's the wow factor? I would assume that Production I.G must realise that Ghost in the Shells is one of those few properties they have which is really popular outside Japan and has the potential to do well in those markets. As such they should really be brining out their big guns to totally floor us with something unexpected but powerful. By resting on established and familiar visual elements it feels like they haven't bothered to create something new and interesting - they just want to capitalise on a successful property and this is one way to do that. Nothing in the trailer grabbed my attention at all and if you imagine it unconnected to the Ghost in the Shell franchise than it's not the kind of thing that you'd even bother making a thread. A new Ghost in the Shell work should be far more ambitious and impressive than that. This trailer had no style of grace.
Now, the logical retort to all my points is: people don't like new stuff, they want more of what they've already had. Just throw on a new paint of coat, don't make something totally different because that will put people off. My response to this claim is that I don't care if people would be put off by something new or daring, I want to see that new or daring thing. I don't really care about more of the same.
Based on the director and writer's past works I can't see them topping either Mamoru Oshii's or Kenji Kamiyama's vision of Ghost in the Shell. More over, their comments about CSI and Production I.G.'s approach with many of it's recent properties has led me to doubt that they'll be producing anything that I care about.
Another problem with the whole approach that they're taking is that I honestly don't care where these characters came from. Motoko and Batou are perfectly interesting and engaging characters without a whole series of works dedicating to exploring their origins. There are very few prequels that actually add anything to a franchise overall and so I'm honestly quite sceptical of this whole approach.