There's no way they're gonna start at 9PM right on. They said that's the earliest it could begin to keep people from flooding, but let's be honest, almost everyone is gonna try to hammer the button at 9PM, but those who make it an hour a 13 minutes in (eg 10:13 PM) mashing the button will be much fewer and far between.
That's when they'd be smart to launch it.
That's when they'd be smart to launch it.