So before I write anything, I want to work under a couple assumptions:
1) Halo has a vastly smaller player population than Dota 2
2) Dota 2 has a much larger player population
Now that's out of the way, I'd like to post a few thoughts on the 50k dollar prize pool for the first season of the Halo Championship Series (more specifically: 'why isn't it larger', and, 'let's compare this directly to a completely different game like Dota 2')
If you aren't familiar with Dota 2, it's a wildly popular MOBA made by Valve. Every year, in addition to a number of third party tournaments, Valve hosts their own international tournament aptly titled "The International". So Valve posts a lot of money on their own but also do a bit of crowd-funding along the way to increase the prize pool. They do this by offering a compendium to the tournament - an in-game 'book' where you can cast predictions, track stats, etc from The International 4. So that seems pretty lame in theory (unless you're into that. which I am.) but to encourage sales they offer stretch goals not unlike Kickstarter. Take a look at this cool graph I quickly made while driving that shows a direct comparison between the end of the crowd-funding campaign for The International 4 and HCS.
I even messed it up. The total for TI4 was almost 11 million dollars total.
Now to be fair, this is one of a number of 'seasons' that 343 have planned (
https://twitter.com/Brav/status/551916675419754496)
But this brings me to one of my main points: why aren't 343 crowd-funding HCS tournaments? The stretch goals introduced by Valve all give players rewards for raising the money: new courier skins, player skins, announcer packs, etc. All things that don't directly impact the gameplay, only cosmetics. I don't have a long list of similar ideas but it would be easy to introduce a Compendium-like structure through the Halo channel, a dedicated app, or whatever. Stretch goals would include things like new weapon skins, replacing Steitzer with Cortana, Locke, the Arbiter, et al, and other things.
The other point I wanted to bring up is that we've seen, more or less, the same players compete since Halo 2. Where are the new competitive teams? I'm sure the new seasons format will likely bring in new faces but it's gotten...not BORING, necessarily, but it just seems to be static in terms of the big personalities. Maybe having large prize pools will encourage new players to switch over to Halo and spice things up.
And as for the incentive for 343 to add the extra work? Here's a post from /r/dota2 regarding the Compendium sales for TI4 through
nine days.
http://www.reddit.com/r/DotA2/comments/25vwyy/ti4_compendium_by_the_numbers/
edit: the Compendium cost $10 where $2.50 went to the total prize pool. The rest went to Valve.
Anyway, I may be rambling at this point. Thoughts?