Support NeoGAF

[Banjo64]

 

[feynoob]

This studio fate depends on MS dice roll. It doesn't matter if their game is good or not.

 

[Killjoy-NL]

When's the PS5 pre-order?

 

[DAHGAMING]

Some big money spent on this campaign.

 

[Loomy]

For a game coming out in less than 2 weeks...yikes.

 

[VideoGameEnjoyer]

lmfao

 

[LordCBH]

Jesus. PlayStation advertises old fucking pc ports better than this.

 

[Ass of Can Whooping]

Almost as impressive as Redfalls May Update

 

[feynoob]

Some big money spent on this campaign.

I heard Aaron spent quarter of the budget on his monthly food quest.

 

[nani17]

 

[Alan Silvestro]

I's a game that takes itself too seriously, it is almost unintentionally ridiculous.

 

[Bernoulli]

Preordered on game pass

 

[GHG]

Xbox's marketing department:

 

[Lions Gate]

bro xbox can't take a fucking break, what a mess

 

[Chuck Berry]

Wow. Such effort.

 

[TransTrender]

This looks like shit on my color corrected monitors as well as my regular ones.
What am I looking at here?

 

[begotten]

Why are people so obsessed with the marketing for this game? Have you thought for a second maybe this game won't be the product you're hoping it will be.

Everyone crying about controllers but want Hellblade to have a whole campaign like Redfall with an entire merch store and all this other spotlight shit.

 

[Mr Moose]

 

[Chuck Berry]

Almost as impressive as Redfalls May Update

 

[Dutchy]

There is no way that this game isn't just a cover up for hipster game devs to make free trips to iceland.

First game was really nice but this literally looks like more of the same despite having like 4 times the budget and dev cycle.

 

[Banjo64]

This looks like shit on my color corrected monitors as well as my regular ones.
What am I looking at here?

It's not your monitors.

 

[Banjo64]

Why are people so obsessed with the marketing for this game? Have you thought for a second maybe this game won't be the product you're hoping it will be.

Everyone crying about controllers but want Hellblade to have a whole campaign like Redfall with an entire merch store and all this other spotlight shit.

I just want to order the Senua fridge tbh

 

[semiconscious]

This studio fate depends on MS dice roll. It doesn't matter if their game is good or not.

'there's no success like failure / & failure's no success at all...'

okay, I suddenly realized who should be running xbox...

 

[RoboFu]

This looks like shit on my color corrected monitors as well as my regular ones.
What am I looking at here?

A metaphor of the game bending over to take it up the ass from MS.

 

[Lucifers Beard]

This is such an impressive level of incompetence that I'm almost certain there will be marketing case studies for the shit show that is Xbox.

 

[Lucifers Beard]

Why are people so obsessed with the marketing for this game? Have you thought for a second maybe this game won't be the product you're hoping it will be.

Everyone crying about controllers but want Hellblade to have a whole campaign like Redfall with an entire merch store and all this other spotlight shit.

I think the point is that Hellblade 2 is supposed to be a big deal for Xbox being an exclusive, yet Xbox are doing fuck all outside of this tweet to promote it.

 

[Fake]

So, more layoffs = more game marketing?

 

[demigod]

No titty no buy.

 

[begotten]

I think the point is that Hellblade 2 is supposed to be a big deal for Xbox being an exclusive, yet Xbox are doing fuck all outside of this tweet to promote it.

That's the narrative conjured up by people online.

It's a 6 hour movie that will be multi-plat soon. You think it deserves it's own and Starfield level spotlight?

 

[TGO]

Ninja Theory right now..

 

[dem]

Why are people so obsessed with the marketing for this game? Have you thought for a second maybe this game won't be the product you're hoping it will be.

Everyone crying about controllers but want Hellblade to have a whole campaign like Redfall with an entire merch store and all this other spotlight shit.

It's not just this game.
Xbox marketing has been non-existent for years.

Its a pretty strange way to run an entertainment business.


Meanwhile... when my kids are watching their kids tv channel... you will see Nintendo run commercials for like.. 3 year old games.

 

[Varteras]

The writing is on the wall for this game. There's been no hype for it. Ninja Theory and Xbox have done a piss poor job selling us on it. Their marketing push mere weeks before release is a Twitter post. Have a feeling the devs are about to take a permanent vacation to Iceland.

 

[begotten]

It's not just this game.
Xbox marketing has been non existent for years.

You sure, how much of this shit did you buy or care about BTW? And you want this for Hellblade / think NinjaTheory is big enough to warrant it?

Not even going to post the countless videos on Redfall + Starfield you can find on YT prior to launch on official feeds.

 

[VideoGameEnjoyer]

You sure, how much of this shit did you buy or care about BTW? And you want this for Hellblade / think NinjaTheory is big enough to warrant it?

Not even going to post the countless videos on Redfall + Starfield you can find on YT prior to launch on official feeds.

So bad marketing was done for a bad game. So no marketing should be done for their next game? I don't get it.

What would you suggest they do? And do you give MS the benefit of the doubt on their decision making at this point?

 

[Banjo64]

You sure, how much of this shit did you buy or care about BTW? And you want this for Hellblade / think NinjaTheory is big enough to warrant it?

Not even going to post the countless videos on Redfall + Starfield you can find on YT prior to launch on official feeds.

My Redfall sweatpants get me all the pussy (and sadly a lot of cock too).

 

[begotten]

So bad marketing was done for a bad game. So no marketing should be done for their next game? I don't get it.

What would you suggest they do? And do you give MS the benefit of the doubt on their decision making at this point?

I just think they learnt their lesson.

No one really cares aside from a online minority who don't even end up spending $.

We will rent their games and move on after a week. This is the cycle of Game Pass. It doesn't and has never needed marketing.

 

[ChorizoPicozo]

they can't catch a break

 

[Angry_Megalodon]

 

[dem]

I just think they learnt their lesson.

No one really cares aside from a online minority who don't even end up spending $.

We will rent their games and move on after a week. This is the cycle of Game Pass. It doesn't and has never needed marketing.

Xbox itself needs marketing.
And if you're not going to do it.. you're not going to sell Xbox. And if you're not going to sell Xbox... good luck with selling subscriptions OR games!


I mean.. unless you abandon the whole thing and just sell PC/Playstation games.

 

[VideoGameEnjoyer]

I just think they learnt their lesson.

No one really cares aside from a online minority who don't even end up spending $.

We will rent their games and move on after a week. This is the cycle of Game Pass. It doesn't and has never needed marketing.

I agree that they shouldn't 'waste' marketing dollars if it won't change anything. But Redfall bombed because it sucked, right? Not because of the marketing? So just tacitly admitting this game won't be very good or move the needle is the play now?

Things are very ass backwards over at MS.

 

[MagiusNecros]

If it's anything like the first "game" then it's just going to be a AAA "interactive movie" with some easy puzzles and just ok combat.

 

[Oppoi]

I'll watch it on youtube, with a side of fried chicken.

 

[Buggy Loop]

Xbox's marketing department:

Microsoft at $3T market cap, the #1 largest company in the world, when it comes to funnel money to Xbox division they are like this

 

[SneakersSO]

Hard to justify a ton of marketing budget when your internal assessment of its reception ain't so hot.

 

[Chuck Berry]

Hard to justify a ton of marketing budget when your internal assessment of its reception ain't so hot.

Well shit

 

[sloppyjoe_gamer]

Serious Q....is this MS's only major exclusive right now?

 

[clarky]

Yeah these guys are next, and to be honest they've never been anything other than a creator of bang average games.

 

[tmlDan]

oh my, this is exhilarating, probably the best marketing i've ever seen.

Bravo, MS, truly revolutionary stuff

 

[digoutyoursoul]

Hard to justify a ton of marketing budget when your internal assessment of its reception ain't so hot.

Can you elaborate on that?

 

[T-0800]

This studio fate depends on MS dice roll. It doesn't matter if their game is good or not.