I feel like they should have marketed this game more by it's gameplay rather than doing so many story trailers. It looks super fast and fun to play, and I feel like a ton of people aren't going to know that due to most marketing pieces being about the main character and footage of her walking around different environments.
Also, people keep mentioning P.T. whenever they see the first person house footage, but based on the interview and the fact that it's a potentially re-occurring location, I'm thinking they were actually more inspired by Silent Hill 4.