Yes, this is a great idea for Sheeple that need to purchase PlayStation products because Lebron James said so. I'm not a fan of anything that removes critical thinking on your own behalf, this is another out of many ways for people just follow and do, no questions asked.
This is the most out-of-touch thing a gaming company can do. What have been the most cringe-worthy moments on every E3/TGA show? Moments where celebrities were involved.
This is fucking retarded. As a kid, it was novel to see celebrities endorse games, as it was still very much a negative/childish thing. Everyone and their mother games these days. None of this is cool, it's pathetic.
This is the most out-of-touch thing a gaming company can do. What have been the most cringe-worthy moments on every E3/TGA show? Moments where celebrities were involved.
It just a marketing announcement. Basically calling out any celebrity that want’s to be sponsored if they are genuine fans of their video games. Marketing is a part of getting sales.