In the world of professional wrestling, Rock certainly has a strong case. The only guys I can see as points of contention are Macho Man, Austin, Ric Flair, and Hogan.
In the broader spectrum of entertainment? No. Why? Because throwing Rock's name onto any movie isn't going to guarantee people show up.
In the broader spectrum of entertainment? No. Why? Because throwing Rock's name onto any movie isn't going to guarantee people show up.