Metal is a lot of things and metal fans the same. There are many purists, especially when you're zoning in on sub-sub genres, and there are idiots who think metal is some raw manly thing - but metal is also one of the categories of music most open to gimmick and spectacle - that's partly where the genius of Babymetal lies - you get access to this theatrical genre where people dress up and role play fantasy characters already, so while some fans get angry, a lot of metal fans will be open to an experiment like this. And with the huge rock and metal festivals out there, they sort of jumped straight on to the main stage and got to play to tens of thousands immediately. Would other asian pop artists manage the same in any other genre? Even with hype? That live presence launched their broader attack on magazines, websites, charts.