This has some interesting insights into their corporate culture and personalities. It's actually kind of sad to track these people and studios across the years and see how they get old and left behind. I haven't finished it (just got to the Warcraft 4 debacle) but I enjoy it.
Other thoughts:
- I like the Masters of Doom style early days of fun and hazing. It would be cool to write about contemporary game developers that are being run like that, surely they exist, though maybe in not in the western world.
- Bobby Kotick is a goddamn wizard. He was 15 years ahead of the industry with his endless milking, he just didn't have the infrastructure to pull off battle passes and aggressive live service updates in 2008. He's clearly different from the shampoo and diaper industry suits at the company (the Overwatch greenlight story is the perfect example)
- Schreier occasionally goes on a feminist tangent, which rubbed me the wrong way... But the section about romantic relationships in the company is low-key terrifying. I can't imagine working in an environment where people fuck, marry and cheat like that, the tension must be off the charts.
- Jay Wilson's story is really sad. I haven't heard anything about him after he left the Diablo team, so to learn about the distress and substance abuse was shocking. On a related note, the Diablo sections are some of the most engaging; it's interesting how development of every entry is a clusterfuck but the final products break records. I still don't understand what the fuck they were thinking with the 3rd person roguelike Diablo 4...