I'm assuming Sony is going to announce a bunch of first party 2024-2025 releases. Some of them will have CGI trailers like Spider-Man 2 had over a year ago. And I'm guessing we get gameplay of FF16, Spider-Man 2, Factions, and a few of their smaller studios working on GAAS.
But I think the days of Sony showing gameplay footage years out is over. They have already stated that they don't want to put undue pressure on their devs. Not to mention, I don't believe Sony needs much advertising to sell gamers on any new releases from any of their premiere studios. God of War Ragnarok had the least amount of marketing of any Sony game I can remember, and it sold like hot cakes