analog_future
Resident Crybaby
Xbox Game Pass Ultimate has long been touted as the "best deal in gaming," — no longer (that's now PC Game Pass, potentially, but I digress).
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It's really tempted of me to just call it greed (especially given the $100+ billion annual profits Microsoft enjoys), but the fact the other tiers didn't get price increases suggests to me something else. I expect that the reality here is that this was a structural change to adapt the service to maturing user behaviour.
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In conclusion, I think Microsoft saw how much additional volume, subscribers, and sessions they could extract when they did have such a high-quality sprint. Into the summer, headlines were written about how well Xbox Game Pass had been positioned in the spring-summer quarter. Blue Prince, DOOM: The Dark Ages, Elder Scrolls IV: Oblivion, Expedition 33, and even more. Microsoft will have looked at the data emerging from that quarter, and thought "damn, what would it cost to be able to do this every quarter?"
I imagine the answer was $30.
https://www.windowscentral.com/gami...-too-good-to-be-true-some-thoughts-on-the-why