His shtick is basically hate mongering under the guise of "pro consumerism", and no I really don't give a fuck what Jim Sterling thinks about a lot of things, an arbitrary number he assigned to a game being one of them.
I mean, I'm not the one attributing malicious intent to people who made a game that wasn't very good or who added microtransactions to help pay for the cost of a mega block buster, or trying to rile up moral outrage at people just doing their job when, you know, the reasonable response is to not buy that product, not start a fucking twitter hatetag or go brigading them