If you get professional make up every day, had cosmetics perhaps and have a pretty flawless complexion while being in a popular tv show, the kids are going to believe it all and hope it works for them.
Kylie Jenner has some creative involvement according to the source article.
WWD said:
What Ive been into is creating collections; thats kinda my thing. I like getting in different moods. In the beginning I thought my brand had to be consistent and everything look the same and that was stressing me out. And thats really not my personality. I like to have blue hair one day and blonde the next and collections are where I kind of get to express myself. I change everything I love to switch it up and come out with new products.
Seasonal "collections" have been the "hot, new" trend in cosmetics for a while now with Jeffree Star Cosmetics being my first exposure to it.
With the rate with which you can now create, market, and sell a new color to people due to the advent of social media, it's an opportunity the bigger cosmetics houses missed the boat on. And I guess that was kind of sort of her grand business idea in a round about way.
IIRC there was a thread here when the brand was launched... and the stuff on the lips was white. Or maybe not. Either way, it's likely using sex to be provocative like everything else, no biggie.
IIRC there was a thread here when the brand was launched... and the stuff on the lips was white. Or maybe not. Either way, it's likely using sex to be provocative like everything else, no biggie.
I used to be friends with someone who formulated makeup products for major brands, and for the celebrity labels the celeb would come in and give input. Obviously they are not involved in the day to day
