CosmicQueso
Member
Every once in a great while, a new poster arrives and changes the whole posting game! Today is one of those glorious days.
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Mario shows up at Rio 2016 Closing Ceremony
- Thread starter mdubs
- Start date
Theanine3D
Member
This is really cool. Nintendo should keep doing promotions like this. I'm glad they're not keeping their IPs so close to their chest anymore. More and more people outside their core audience will be exposed to them now.
But what's the point of posting if there's not a solid, successful meme born out of it? It's just a waste of posting budget.
Alex_Mexico
Member
Wow guys, let's not get carried away.
It's more like unlimited bait works now.
Or what if this is the first time we've seen how the Mushroom Kingdom's Warp Pipes actually work? As we can clearly see here: https://youtu.be/qYL2F2oCLD0?t=22 Warp Pipes can be fixed and, therefore, we can assume they can be built. My hypothesis is that the pipes are a MASSIVE underground system of interweaving networks that can take you anywhere, even if it's just to a small cave with a few coins in. Someone just got a bit carried away and made way too many warp pipes for pointless-as-fuck purposes.
My brain is simply hurting over here.T_T Especially the bold part.
Wii U maybe a failure, and 3DS is ending soon but again, whats the correlation between Mario coming to promote Olympic= Nintendo must provide concrete answer on NX? Like what????
Nintendo is not a single entity. They can do many things at once. They fact that they don't show up on E3 is because they deemed it is not a good enough move to showcase NX when they are not ready. While this move is anything but a mistake. Nintendo is going to showcase NX in September like they had already planned while they are using this Olympic event to increase their brand awareness which will make their brand more popular.
How is this so difficult to understand?
Nintendo is the very definition of a traditional gaming company. They aren't an electronics manufacture like Sony. They aren't a PC software firm like Microsoft. They aren't an arcade publisher like Sega or Capcom. For Nintendo it's all about making consoles and selling first-party games, even at the expense of third-party developers. However, Nintendo's big problem right now is that they don't have a new console to sell because the NX is missing in action. So, Rio is Nintendo getting the worlds' attention at the Olympic closing ceremony... when they don't have any new products to offer.
I don't have any products releasing but if someone came and told me to be a part of the ad for the next Olympics for free I'd say sure
Someone has never heard of "brand marketing"
wonderful103
Member
Nobody outside of the hardcore has a damn clue what the code names of 2 upcoming console refreshes are, and marketing has not started for either device for the general market (they're still code names!!). How out of touch can one be with the general populace?
Exterminieren
Banned
No, it absolutely would not. Even setting aside the fact that Nintendo didn't do too shabbily out of E3 as is (they had a little game called Zelda which made quite a splash- perhaps you've heard of it?), the big Olympic ceremonies broadcast to an audience that absolutely, enormously dwarfs the audience of every E3 conference in history combined. To suggest that a bigger E3 presence even remotely compares to such an opportunity is so myopic as to be laughable, particularly considering the incredibly limited amount Nintendo can actually talk about as of right now.
By the by, I'd be fascinated to hear what you think Nintendo could have spent "at least a dozen Nintendo Directs" talking about.
But here's the secret- gamers and the enthusiast media are watching the Olympic closing ceremony too, or were very quickly made aware of it through social media. Let's not pretend like the ceremony was some niche, under-the-radar thing
The surprise factor inherent in Mario unexpectedly showing up, and Abe jumping out of the pipe, was the entire point of the bit, and is a big part of the reason why it's struck such a chord. The fact that we didn't have countdowns and hype trains in no way diminishes the effect, which is to get Mario in the public eye in a huge and unexpected way.
Nintendo's greatest strength is its IP, and the resonance that these IPs have with the public at large. They would be suicidally inept not to try and capitalise on that- they don't have to be chasing the blue ocean to recognise that.
I mean, this is all based around the premise that Nintendo's giving the IOC backhanders to utilise Mario in their ceremony, rather than the character being licensed to them for the purposes of promoting the Olympics, which is a wild, unsupported assertion. If money is changing hands in this, I would be extremely surprised if Nintendo's paying it.
MrSaturn99
Member
That was fun. Was that the first-ever crossover between Mario and Doraemon?
It sounds to me like you just don't like not knowing what the NX is. And the longer you don't know, the more angry and uncertain you feel.
Even if we don't know what the NX is, we know Mario is going to be on it and we know is going to play games.
You know how many viewers watched the closing ceremony for London 2012? 750 million people, and that is not counting the people that watched re-runs, highlights on news, youtube videos and other kinds of coverage.
Think about that number for a second.
Now tell me if it was a waste of resources.
LordOcidax
Member
J_ToSaveTheDay
Member
I was no-joke doing some research about trying to attend the 2020 Olympics in Tokyo, as a combination of seeing the Olympics in person and embarking on my long-desired Tokyo vacation... I'm only even more motivated now. EDIT: ... but the cost estimates I'm seeing are pretty staggering. It might not happen on that alone.
Exterminieren
Banned
Sure.
No, now is the time for Nintendo to remind general audiences about their strengths- their roster of internationally-beloved characters, and their sense of fun.
There's more than half a year until the NX launches. The Olympics only rolls around every four years, and a Japanese Olympics is a once-in-a-lifetime event. Their priorities were absolutely right.
There aren't any falsehoods here, but they are spectacularly irrelevant to the actual point of this- to advertise Brand Nintendo as a whole, rather than any individual products.
As I said: hilarious.
ranmafan
Member
Certainly worth it if you can, but it will be insanely crowded at the tourist areas for sure. I still remember how crazy it was living there during the World Cup in 2002. I can't imagine how bare super potato's akiba store will be after those games. I can't wait to go myself in four years. Thankfully I just live outside of Tokyo so it will be a lot easier for me than most I imagine.
Alex_Mexico
Member
He is saying that which can only mean it's past his bedtime already.
Unlimited Facepalm here.T_T
Increasing Brand awareness is not only to sell consoles. I mean wow. I know there are gamers who are close minded but u kinda take the cake here.
Nintendo may not had other business like Sony or Microsoft here but Nintendo themselves had tons of merchandise business. By increasing their brand value and awareness, there will be even more marketing and promotion opportunities that Nintendo can do which will be successful.
Building Brand awareness is not only for NX but it will be a really important move for the longevity of Nintendo as a company and business i the future.
(For the bold too here, Nintendo had Mario Kart Arcade game published by Bamco there, Luigi Mansion Arcade by Capcom, Pokken Tournament by TPC/Bamco Nintendo IP had been in Arcade front for quite some time. So yeah, u are wrong)
Alright then, given Nintendo's current position in the marketplace, having Mario appear at the Rio closing ceremony was a waste of resources. There's no question that a lot of people watch Olympic closing ceremonies but getting them to go from Olympic enthusiasts to Nintendo fans isn't a straightforward process. Because while Nintendo might have gotten some people hyped up today there's no outlet for that hype. As matter of practicality the NX might as well not exist, after watching Rio no one is able purchase a NX in store, the console can't even be pre-ordered at this point.
Jim_Cacher
Member
My plan is to reach and N1 as well as to get a job in Japan within these four years. Now these are really some motivations.
It's nice. Would be much nicer if Abe wasn't, y'know, terrible.
Even if Nintendo stops making consoles (and I doubt that'll happen to begin with), it doesn't mean they'll stop making games; it'd be a looong while before the company was gone.
Even if Nintendo stops making consoles (and I doubt that'll happen to begin with), it doesn't mean they'll stop making games; it'd be a looong while before the company was gone.
But if the Olympics stop being a thing, something pretty fucked up probably happened so we'll probably have bigger concerns.
you're acting like there isn't an existing product someone can buy with Mario and Nintendo on it
Have we finally found a worthy successor to the expert on Japanese culture?
How much resources did they spend?
Laughing Banana
Weeping Pickle
Talking to you is like talking to a brick wall.
In fact, I am quite positive that talking to a brick wall is more intellectually stimulating.
SinCityAssassin
Member
alfredofroylan
Member
Did Nintendo shoot themselves in the foot for being in the Olympics ceremony?
No outlet? You are just going to ignore the 2DS and the 3DS clearly on the market and ready to be purchased for cheap, bundled with NSMB2, Mario 3D Land and Pokemon. If they convince a few of the millions that saw the closing the ceremony to give Nintendo consoles a try, they are going to try their products again.
And guess what, if they like it and enjoy those, a year from now when the NX is out they are going to be there, ready to buy it.
Nintendo is a traditional company that people have strong nostalgia when they played it as kids years ago, but they don't sell as much systems as they used to. This showing was to recapture and tickle the nostalgia bone.
Only enthusiast like you and me care about NX (and Neo and Scorpio) and what it is right now, don't forget that.
alfredofroylan
Member
Please understand.
Even with the marketing at Rio the sales of WiiU games will never match the success Nintendo saw on the Wii. Nintendo needs a new console, something people hyped by Rio could latch onto. Right now the NX is not that console.
Honestly, nothing in this thread is meme worthy. I'm just continuing NeoGaf's proud tradition of mentioning the NX at every opportunity. Because what's the point of gaming forum is we can't use the Rio olympics to talk about upcoming consoles?
SinCityAssassin
Member
Wow, he's trying to find an out.
Gamer @ Heart
Member
You act as if every marketing effort needs to result in a monetary transaction. There is significant value in just exposing and reminding people of a brand even if it doesn't convert to a sale. Like, no one needs to be reminded coca cola is a thing they can but right now!, but they still spend billions trying to convey a brand image and feeling.
And again, you are assuming Nintendo paid for this instead of the Japanese OC asking IP holders for permission.
Use some critical thinking
That Damn Kid
Member
wow this topic is a mess
Alex_Mexico
Member
You do live in your own tiny little world don't you? Thank God you're not in Nintendo's marketing team.
Seriously. But it is fun to watch someone who has no idea about brand awareness. Shocked this is still going anyways.
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