kruis
Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
Evenly split? From my understanding, the first two or three weekends, the studio receives 70-90% of the revenues depending on the contract. It's after that it becomes around 50%, maybe even lower (in favor of the theater) since a film will be drawing less viewers than that by then usually and the theater needs compensation for still devoting screenings to it.
Thunderbolts, like most movies, made the vast majority of its money in the first two weekends.
But honestly, it's at this point you realize there's too many variables to ever figure out if the film did well or not barring a MASSIVE underperformance or success at the theater.
It's indeed complicated. Studios do usually get more of the revenues in the first couple of weeks, but I think that's more in the 60-65% range. Hollywood also gets a slightly lower share from the EU BO and only 25% from China.