Winning isn't what always counts. That'd be like saying nobody thinks of Fuudo as a good player even though he's only won a single event. Same with Ita, or Nemo, or a bunch of others. Obviously it benefits them, but there's only so much they can do considering the community doesn't care. None of the "shilling" by pros saved SFxT, and it won't save MVC if the game is bad.
No one said shilling would save the game, people just find it unpleasant when they think it's happening.
And there's no comparison between Fuudo and Justin/FChamp, he's on another level compared to them currently.