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A great story can make people care about a match at a higher level. That's obvious.
But you can have a great match without a great story. Nakamura is over enough already (especially when the PPV is in a hot town like Chicago), that the crowd will be super into the match no matter what.
I'm just saying. Nakamura's main roster, in ring debut has had a shit build.
If this was a loser leaves town/goodbye Ziggler forever stip, imagine how much more people would care.