I'n not really seeing the point of this. I imagine Maccas is trying to compete with Coffee Club, Jamaica Blue, etc. But no one's really going to take an hour out of their morning for a sit down Maccas breakfast. McCafe is the stretchiest anyone will go for. They're better off with expanding all-day breakfast, maybe doing some slightly higher scale McMuffin or hotcake variations.
Also, they need to copy those Hungry Jacks boxes.