http://en.rocketnews24.com/2017/01/...g-burger-will-be-upgraded-at-no-extra-charge/
If youre a fan of democracy and hamburgers, you are in luck! Its the first ever McDonalds General Election in Japan. This is where 12 of the fast-food chains most popular sandwiches will battle it out to become the number one burger in Japan.
Heres how it works: the dozen items will be divided into two Blocks. Block A will consist of beef-based burgers, while Block B will be made up of burgers using meat other than beef.
Block A: Big Mac, Double Cheese Burger, Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Bacon Lettuce Burger, Egg-Chee (cheeseburger with egg)
Block B: Teriyaki McBurger, Chicken Fillet-O, Fillet-O-Fish, Ebi Fillet-O (breaded shrimp burger), Barbi-Po (barbecue pork), Chickee-Chee (chicken cheeseburger)
From 6 to 24 January voting will begin to choose a winner in each block. After that, the winners of each block will go head-to-head in a final vote from 25 to 31 January after which the number one burger will be declared.
Votes are accumulated in three ways: First, you can Vote by Eating every time you purchase one of these sandwiches. Their wrapper will have a special QR code that you can use to access a special website. Doing so will give you free wallpaper for your smartphone and enter you in a chance to win a 4,000 yen (US$34.45) McDonalds Card.
You can also Vote by Tweeting by going through the General Election website and showing your support for your favorite by tweeting it. However, given the difference in tweeting about a Big Mac and actually putting your money where your mouth is, one Vote by Eating is worth 100 Votes by Tweeting. Finally, the sales of each burger will also be factored into the final decision.
The winning burger will get an upgrade at no additional cost.
Here are the promises of each burger:
- McDonalds classic Big Mac will evolve into the legendary Mega Mac with four beef patties.
- The Double Cheeseburger will add another patty and slice of cheese to become a Triple Cheeseburger.
- The Quarter Pounder with Cheese will keep the same price but become a Double Quarter Pounder with Cheese to undercut the actual Double Quarter Pounder. They should probably call it a Half Pounder to avoid confusion though.
- The Double Quarter Pounder with Cheese will become a Triple Quarter Pounder with Cheese.
- The Bacon Lettuce Burger will add another slice of bacon because you can never have enough bacon.
- The cheeseburger with an egg on top, Egg-Chee, will also add a slice of bacon since it always goes so well with egg.
- The Teriyaki McBurger will become a Double Teriyaki McBurger.
- The Chicken Fillet-O will be jazzed up with some cheese and bacon.
- The Fillet-O-Fish will become a Double Fillet-O-Fish with two breaded squares of fish.
- The Ebi Fillet-O will also become a Double Ebi Fillet-O with two breaded discs of shrimp.
- The Barbi-Po yet again will slap on another pork patty to become a Barbi-Po Jiro.
- And last but not least: I have a cheese. I have a Chickee-Chee. Uh! Chee-Chickee-Chee, which would be a chicken cheeseburger with two slices of cheese.
During the campaigning, the candidates will all have special wrappers with various slogans such as: Boys & Girls Love Bacon (Bacon Lettuce Burger), Size is Strength (Double Quarter Pounder), 100 percent beef, 120 percent fun (Quarter Pounder), and HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo HaHeyHo PaPeyPo HaHeyHo HaHeyHo (Barbi-Po).
This is actually pretty brilliant marketing.