- 300k is a great benchmark of success for Nintendo DS titles. 3rd Parties especially, there's just something EVEN about that number.
100,000 is too low. That's like just a couple of online message-board gamers and magazine reader buying the title.
200,000 is OK I suppose. But still it doesn't make a very big impact. It's like the gamers told a few people what the game was about and people bought it. Companies should want more mass appeal than just 200k.
300k is a good benchmark though. It's well rounded, the main-stream is getting into it and know about it... everything is nice.
Now, this doesn't apply to all DS titles, because there are many factors like how well the game was advertised, it's initial impressions and the time it's released, the context. A title like Lost mAgic or Contact or Digimon Story I have no problem seeing sell 70k, 30k and 200k respectively because I didn't expect them to do that well, they weren't advertised much, it looks like a low-appeal title and they were released at downtimes.
For a lot of titles though, it works.