frankie_baby
Member
They announced back in late July 2012 that 3DS hardware was no longer losing money. The timing of the announcement (just a few days before the XL launched in Japan and Europe, but a good month before the XL launched in NA) makes it difficult to know if they were referring to each model individually breaking even, or if the profits from the XL that would have already been shipped by that announcement were already making up for whatever small losses were still left on the original model.
But either way, the 3DS hardware has been profitable for almost a year now, so I'm guessing that the margins have started moving into a pretty decent place by now. If they really want to give the 3DS a strong push in NA and Europe this fall heading into the holiday season, I wouldn't be surprised if the margins are strong enough to allow them to drop the price to 149/179 (or maybe just $169 for the XL, with the original model phased out completely if it would be a drag on profits at $149) somewhere around the launch of Pokemon, and still keep the hardware right around break-even at that pricepoint.
seriously why would they phase out the actually portable sized version of their portable? but i'd agree they almost certainly have room to now cut the price and remain profitable