Honestly if I had to guess, the PS4 FFXIV beta is probably what the missing 30% is.
It's one of the most notable games on the platform for the region and one of the only cross-gen games that appeals to Japan that has a really noticeable upgrade with the next-gen version.
We're talking about notably worse visuals at an unstable 30 fps and sub-720p vs. notably improved visuals with an unstable 60 fps and 1080p, and you can also stream it to your Vita, which if you're an MMO player in Japan isn't as unlikely a usecase as normal. It's a big improvement.
It's one of the most notable games on the platform for the region and one of the only cross-gen games that appeals to Japan that has a really noticeable upgrade with the next-gen version.
We're talking about notably worse visuals at an unstable 30 fps and sub-720p vs. notably improved visuals with an unstable 60 fps and 1080p, and you can also stream it to your Vita, which if you're an MMO player in Japan isn't as unlikely a usecase as normal. It's a big improvement.