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Microsoft Studios' creative director has some choice words about always-online

stktt

Banned
How will Microsoft lose nothing? They are getting bad publicity for a console they have yet to announce.
Casual gamers will read these headlines & take them as fact and decide against buying an xbox because of them - true or not the damage is done.
Microsoft will lose customers from this, whether its true or not


Do you really believe rumors half a year away from launch will be more influential than months of marketing and promotion?
 
In an hour on cheezburger even:
6fEViLR46ridtWPWFunaFSHcTFkAJ.jpg


train-hits-school-bus.gif

Here's a much, much larger sample set for a closely related issue (from GameFAQs):

l2tywrZ.png


53.94% of gamers refuse to support it.
 

Alchemist

Member
Microsoft will reconsider if this decision was set in stone before last night. There's just too much negativity surrounding the next Xbox since the turn of the year and I don't think 'Sweet Billy' has helped that.
 

garrickk

Member
I keep thinking about all the "kudos" MS will receive when they back track on some of these policies after, "listening to the people."

They will atone for the arrogance somehow. PR 101 meets business 101. Most will forget.
 

Vire

Member
But we don't know that. You assume it is (and I think it's pretty likely too...) but do any of us know it? No.

You're hypothesizing off of a hypothesis.

Considering a develop made this comment:

"Given that legally I cannot confirm or deny if this information is true, nor can I comment on rumor or speculation, all I can say is be sure to pay your ISP bills ."

It would be foolish not to believe that it wouldn't have it.
A Microsoft higher up didn't even know the dude worked for Microsoft or existed, I'd say that qualifies Sweet Billy as some dude.
You believe this bullshit?
 

Perkel

Banned
I disagree. The narrative matters, but its incredibly overstated by places like NeoGAF. Let's face it, everyone on this site thought (and rightly so) that PS3 was a massive failure when it was released; the 360 had very tepid sales for its first couple years as well. But these companies have deep, deep pockets and with the length of generations getting longer and longer, the release narrative matters less and less. They can completely fuck up the release (FIVE HUNDRED AND NINETY NINE US DOLLARS comes to mind, as does Microsoft releasing a console that was effectively defective) and still come out with a console that sells 50m+ consoles.

This generation will be all about the long-game.

There won't be any long game when consumers won't buy your product.

Sony was at the top when they lunched PS3. They fucked up. They lost their market share and for whole generation they are head to head with MS.

MS is nowhere near PS2 level Sony.
 

jtb

Banned
The spin is hilarious.

They could easily disavow the rumors yet choose not too.

But keep your head in the sand.

You don't confirm, because you only stand to lose. You don't deny, because you have nothing to gain at this point in time.

Hence, no comment.

It doesn't mean what YOU want it to mean. It means "no comment."

They could disavow the rumors. But they stand to gain nothing from it, so they aren't going to. And, despite your personal attack, I've already stated I think the console will be always-online. But this? This doesn't prove shit, and just because you wish it to be so, does not make it so.
 
Sweet Billy and Jeff Bell need to team up and do an E3 presentation.

Polygon will eventually be banned from this site, in my opinion. Evillore has already commented on Gies before and the words were harsh, but true. Polygon has gotten so bad that it actively makes GAF look bad since Gies is actively allowed to post on here.
 

MormaPope

Banned
You believe this bullshit?

Why would an employee lie about not knowing about another employee? Do you think the people at Microsoft have flow charts with everyone's name and position drawn on a whiteboard?

Where's the spin or benefit of not knowing someone exists?
 

Adamm

Member
Do you really believe rumors half a year away from launch will be more influential than months of marketing and promotion?

This is the first news people are getting about the next xbox, these things stick.
The amount of BS people believed about the PS3 months after it was released cause of rumors was unreal.
 

Sorral

Member
Here's a much, much larger sample set for a closely related issue (from GameFAQs):

http://i.imgur.com/l2tywrZ.png[/IMG

53.94% of gamers refuse to support it.[/QUOTE]

It is worse than that now though. The hardware itself is locked. Internet is down because maintenance? Crappy ISP/limited choices? Forgot to or couldn't pay the bill? Your console is now a brick.
 

stktt

Banned
Considering a develop made this comment:



It would be foolish not to believe that it wouldn't have it.

You believe this bullshit?

He's one creative director for a company filled with hundreds of employees. It wouldn't be surprising.
 

UberTag

Member
What they're seemingly forgetting, if the rumors are true, is that they still have to fight for every single customer if they want to succeed next gen. They have to continue to raise the bar - their competition has not been sleeping.
They've made the same baseless assumption that Sony did with PlayStation 2 and Nintendo did with the Wii. They're under the perception that Xbox 360 customers are entrenched and will happily go wherever they provide content.

Except they didn't go to Windows Phone. And they didn't go to Surface.
And they probably won't be going to Durango unless they're given a reason to ask themselves "why wouldn't I upgrade?"

Hopefully they've got several good reasons lined up to answer that question.
 

unbias

Member
But we don't know that. You assume it is (and I think it's pretty likely too...) but do any of us know it? No.

You're hypothesizing off of a hypothesis.

What is your point? To not talk about it because we dont know for sure? Clearly, at the very least, MS doesnt think an always online console rumor is a damaging idea to their brand, that alone is enough to give pause. We are not talking about just some normal ass company, we are talking about a publicly traded company in the tech industry, where consumer awareness is kind of a big deal in terms of how well something does.

If they thought this was actually going to hurt them and they were not planning on doing it, they would say something. So either they dont think always online consoles are a bad thing but they are not doing it or they dont think always online consoles are a bad thing and they are doing it. Either way it seriously should concern consumers that this is the case.
 

Boss Man

Member
Do you really believe rumors half a year away from launch will be more influential than months of marketing and promotion?
They absolutely can be. Regardless, they don't even have to be - something can be damaging without having a larger effect than something else.
 

Vire

Member
He's one creative director for a company filled with hundreds of employees. It wouldn't be surprising.

It's not like he was some disgruntled QA tester.

The man is a creative director for one of Microsoft's Studios flagship games.
 

jtb

Banned
Considering a develop made this comment:



It would be foolish not to believe that it wouldn't have it.

Good thing I'm not foolish. But "always-online" is easily modified, we have no idea what they're doing with the console. It's way too early to be making any kind of judgments or predictions when we don't know anything, we don't know how it works, we don't know what it's for, we don't even know any (if there are any... heh) potential benefits. All we know is... internet connection. It's not like the current generation of consoles wasn't heavily reliant on internet connections either.

That's why I'm saying it's too early to make these kinds of calls.

What is your point? To not talk about it because we dont know for sure? Clearly, at the very least, MS doesnt think an always online console rumor is a damaging idea to their brand, that alone is enough to give pause. We are not talking about just some normal ass company, we are talking about a publicly traded company in the tech industry, where consumer awareness is kind of a big deal in terms of how well something does.

If they thought this was actually going to hurt them and they were not planning on doing it, they would say something. So either they dont think always online consoles are a bad thing but they are not doing it or they dont think always online consoles are a bad thing and they are doing it. Either way it seriously should concern consumers that this is the case.

Again, they stand nothing to gain by denying it now, and everything to lose by confirming it now. So this "no comment" tells us absolutely nothing.
 
D

Deleted member 17706

Unconfirmed Member
You don't confirm, because you only stand to lose. You don't deny, because you have nothing to gain at this point in time.

Hence, no comment.

It doesn't mean what YOU want it to mean. It means "no comment."

They could disavow the rumors. But they stand to gain nothing from it, so they aren't going to. And, despite your personal attack, I've already stated I think the console will be always-online. But this? This doesn't prove shit, and just because you wish it to be so, does not make it so.

Actually, it kind of does. In the face of all this, a "no comment," is pretty much inviting people to interpret the comment as they please. Microsoft doesn't get to choose that. As others are saying, they have the ability to steer the narrative without confirming or denying a new console. They are choosing to not do so and that speaks volumes.
 

Elixist

Member
Microsoft: Our next xbox is amazing..always online...always connected, you can download updates in the back ground and it is ready to go when you turn it on

Customer: Ok, can I play it offline?

Microsoft: No! Why would you want that?

Customer 1: My back room in my house where I have my xbox, the wifi is spotty

Microsoft: well sorry we don't want you as a customer

Customer 2: My internet drops multiple times,

Microsoft: We don't want you as a customer

Customer 3: I actually have great internet, but I have a second xbox at my parents house I play when I visit, they go to bed early, and they don't have internet.

Microsoft: we don't want you as a customer

Customer 4: This seems to be a form of DRM and I am uncomfortable supporting it

Microsoft: WE DEFINITELY don't want you as a customer

Customer 4's friend: Wait, I don't have a problem with DRM, but I have 3 kids in my home, each with their own xbox. I recently bought a Lego game and they each took turns playing it

Microsoft: we don't want you as a customer unless you want to buy that game 3 times.

Customer 5: I buy used games from time to time, but I also buy new games.

Microsoft: we don't want you as a customer, unless you only buy new

Customer 5: But some new games I buy with used money...and others I buy new after playing them used..like Gears 1 I bought used, but I bought Gears 2 and 3 new

Microsoft: We don't want that. We don't want you as a customer

Customer 6: I am in the military and play my xbox, but can't connect

Microsoft: we don't want you as a customer.

Customer 7: SO the only reason always online is a form of DRM...

Microsoft: no comment.


this is almost really hilarious. i rate it as good still tho.
 
D

Deleted member 17706

Unconfirmed Member
Why would an employee lie about not knowing about another employee? Do you think the people at Microsoft have flow charts with everyone's name and position drawn on a whiteboard?

Where's the spin or benefit of not knowing someone exists?

It really doesn't matter. The facts are that he's a director who has some sort of responsibility when it comes to games getting made. He advertises this fact on his Twitter.
 

MormaPope

Banned
It's not like he was some disgruntled QA tester.

The man is a creative director for one of Microsoft's Studios flagship games.

Star Wars for the Kinect?

It really doesn't matter. The facts are that he's a director who has some sort of responsibility when it comes to games getting made. He advertises this fact on his Twitter.

He's also one of dozen or more directors.
 

jtb

Banned
Actually, it kind of does. In the face of all this, a "no comment," is pretty much inviting people to interpret the comment as they place. Microsoft doesn't get to choose that. As others are saying, they have the ability to steer the narrative without confirming or denying a new console. They are choosing to not do so and that speaks volumes.

Well, yeah. The narrative. But not the facts, because right now—there are no facts. Which is why saying that I'm "burying my head in the sand" is just bullshit.
 

JCreasy

Member
Microsoft: Our next xbox is amazing..always online...always connected, you can download updates in the back ground and it is ready to go when you turn it on

Customer: Ok, can I play it offline?

Microsoft: No! Why would you want that?

Customer 1: My back room in my house where I have my xbox, the wifi is spotty

Microsoft: well sorry we don't want you as a customer

Customer 2: My internet drops multiple times,

Microsoft: We don't want you as a customer

Customer 3: I actually have great internet, but I have a second xbox at my parents house I play when I visit, they go to bed early, and they don't have internet.

Microsoft: we don't want you as a customer

Customer 4: This seems to be a form of DRM and I am uncomfortable supporting it

Microsoft: WE DEFINITELY don't want you as a customer

Customer 4's friend: Wait, I don't have a problem with DRM, but I have 3 kids in my home, each with their own xbox. I recently bought a Lego game and they each took turns playing it

Microsoft: we don't want you as a customer unless you want to buy that game 3 times.

Customer 5: I buy used games from time to time, but I also buy new games.

Microsoft: we don't want you as a customer, unless you only buy new

Customer 5: But some new games I buy with used money...and others I buy new after playing them used..like Gears 1 I bought used, but I bought Gears 2 and 3 new

Microsoft: We don't want that. We don't want you as a customer

Customer 6: I am in the military and play my xbox, but can't connect

Microsoft: we don't want you as a customer.

Customer 7: SO the only reason always online is a form of DRM...

Microsoft: no comment.

god tier

Thank you for this!
 
You know that RROD fiasco is instructive, but I have a different takeaway.

Back then MS was the underdog in the console business. They had big ideas for multiplayer and Xbox Live, and while there was always talk of the 360 being a trojan horse for attacking the living room, their focus and creativity was directed to one thing above all else - the games.

They came up with probably the best damn controller out there, standardized a set of features across all games, including custom soundtracks, achievements, trials for arcade titles and integrated chat and party systems.

Back then they had to fight for their position, and they won it with advanced services, solid games, regular updates, and by swallowing their pride and charges from RROD.

But somewhere along the line they stopped and changed direction. Competitors now have comparable services, and have kept multiplayer free. How did Microsoft respond? They raised the price of Gold. They 'added value' to their membership by cutting features from Silver. They shut down their previous Xbox service, and yet we havent seen the service upgrades that was supposed to make way for. But we have seen them drop the family plan.

This isn't the same scrappy and creative Xbox team that existed at launch and for those first few years. Its seemingly been handed over entirely to the bean counters, marketing teams and casual/media entertainment group.

What they're seemingly forgetting, if the rumors are true, is that they still have to fight for every single customer if they want to succeed next gen. They have to continue to raise the bar - their competition has not been sleeping.

If this whole shitstorm acts as a wake up call, then maybe everybody can win here. I won't count them out until we have all the details, but they are fully responsible for their public face and perception and distrust right now.


This is fine reference material. Neat, clean, and drama-free. I like it a lot.
 

xbhaskarx

Member
I find the "Sweet Billy" thing more disturbing than the tweets or an always-online console... seriously who demands that co-workers call them Sweet Billy??
 
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