https://www.yahoo.com/news/millennials-killing-chains-buffalo-wild-135400675.html
Casual dining is in danger and millennials are to blame.
Brands such as TGI Fridays, Ruby Tuesday, and Applebee's have faced sales slumps and dozens of restaurant closures, as casual dining chains have struggled to attract customers and grow sales.
"Casual-dining restaurants face a uniquely challenging market today," Buffalo Wild Wings CEO Sally Smith recently wrote in a letter to shareholders.
According to Smith, these sit-down restaurants' struggles can blamed on the most-frequently besmirched generation: millennials.
"Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants and eating quickly, in fast-casual or quick-serve restaurants," Smith wrote.
Grocery chains are increasingly competing with restaurants, thanks to lower prices and perks such as pick-up and delivery, new technology, and trendy features like wine bars and to-go meals. Plus, meal delivery kits such as Blue Apron are focused on getting millennials on a subscription plan that will convince them to stay in and cook a certain number of days a week.
Convenience is also a factor, both when it comes to delivery and speed of service. And casual dining chains are still playing catch-up with regards to delivery.
The growth of fast-casual chains such as Chipotle and Panera have been especially harmful. These chains manage to bring both convenience and lower prices to millennial customers, who are less enthused about spending more money just for the "experience" of sitting in a booth at a casual dining joint.