Fighting Rockhold on short notice is not a brave thing to do. At all. He's a fighter. He's supposed to take fights. Taking a Championship fight, as a challenger, on short notice is not bravery. He literally has nothing to lose as a professional fighter that he wouldn't be risking in any normal fight and everything to gain.
When you take a short notice fight you have less cardio and game plan preparation as well as many other things. A championship fight is five rounds and you're fighting the best guy in the world. That means a much higher risk to your body as a fighter.
On top of that, a championship fight is much higher profile. The short notice can be used as an excuse, but in reality that changes nothing in the eyes of the fans and history. You just lost the biggest fight of your career and it indeed effects future title prospects.
Champions owe the fans title defenses. Period and point blank. Avoiding title defenses to chase big money stunt-casted fights literally holds up the entire division and holds the title hostage. It is not something fans should be expected to respect at all.
This is a common misconception I see a lot of MMA fans have.
The UFC is simply not a completely legitimate sporting organization. It is now and always has been primarily a sports entertainment company.
Let's break this down...
Imagine that in the NFL there are no brackets, playoffs, whatever. Teams just compete against others the NFL asks them to until they are deemed worthy for the superbowl in their eyes. There is no clear path to it. It doesn't mater that much how much they win, actually. At the end of the day, they only get that contract if they succeed through rapidly changing circumstances usually through a combination of winning streaks, personal marketing, timing, etc. To make things worse, teams have a relatively short amount of time where it's possible to compete. Players cannot be changed/added/swapped, and if your current team is no longer competitive, you simply have to retire and you are guaranteed no retirement package. You just can't earn money playing games in the NFL anymore.
But once they hold the superbowl title, teams suddenly receive a huge boost in pay and have the power to decide who they want to play against to a much larger degree. It's an amazing position of privilege within the company.
Now...
The Packers were competing in the NFL for ten years. They won some games and lost some, but at the end of the day they could never put together a big enough streak against tough competition to convince anyone that they deserve to play in the superbowl. During the time they were competing, several of the teams they lost to were revealed to be on steroids after the fact.
Finally, they achieve a narrow victory over a formerly legendary team right around the time that the team voted #2 by a panel of "experts" chosen by the NFL to create rankings can no longer compete due to their roster being injured. They are given the opportunity to compete in the superbowl and for the first time, the Packers are the champions.
Now comes the time where the Packers have to play again, but if they lose they take a hit to the amount of money the team is able to make as well as the potential they have to be chosen for big money games in the future.
They are offered the chance to play against the #2 team for X amount of money. However, at the same time, a different legendary team that retired from the NFL but is coming back to the sport wants to play against them. The NFL offers the Packers three times more money to play against this team. On top of that, the odds that they will beat the previously retired team are much higher
The Packers make the clear choice to play against the previously retired team in instead of the #2 team. But now the fans are upset. Despite claiming that the Packers would NEVER win the superbowl before they did, they now claim the Packers are chickenshits that owe it to the them to play against the #2 team so they see who is really the best, even though those same fans are still going to watch the Packers play against the legendary team. In fact, far more fans are going to watch the legendary team game than the #2 game despite many of them protesting how much they don't want it to happen.
...now, this entire situation seems completely ridiculous, right?
It is! It's completely nuts. But who seems the most ridiculous in this situation?
The fans? Of course!
AND THAT IS LITERALLY WHO YOU ARE CHOOSING TO BE IN THIS SITUATION.
It's time to stop.
Embrace the carny. GSP vs Bisping 2017ish 4ever brah. Just let it happen.