Mister Wilhelm
Member
While nobody said so publicly, there was a lot of unhappiness from the UFC side because Aldo, who had complained publicly about money and treatment by UFC, was in the situation to make multiple times what he had made for any fight in his career. He was likely to earn more money from this fight than all the rest of his fights during his career combined. There had been underlying issues because Aldo complained about money, but also had the attitude as champion that his entire job was winning fights and nothing else. He had not learned English, which was important in getting over in UFC's key markets, and had been difficult to get to do media. Despite his excellence as a fighter, he and Jon Jones were probably the company's two best male fighters, he was one of the weakest drawing champions. This was still the case after six years of being clearly the best in his weight class. There was unhappiness because while his opponent was flying all over the country during the crucial period leading up to the fight doing media, before the injury he had refused to come to the U.S. early for the 6/30 Reebok launch in which the company had promised every top fighter to attend.
White noting that Aldo had pulled out of five fights was clearly said for a reason. The UFC had offered Aldo a substantial bonus, above what his contracted PPV percentage was going to be, for taking the fight while hurt, which would have likely made him one of the highest paid fighters for a single fight in company history. He was also promised in the event of a loss, that he would get an automatic rematch. The feeling was that Aldo would make millions, something he'd never come close to during his career nor could he do with any other opponent, and he was in a no-lose situation. If he lost, he wouldn't have to make excuses, because everyone would know the reason. The rematch, with the "real Aldo," would have done probably even bigger business, so he'd be getting the second huge payday. If he won, winning a fight that would be the biggest lighter weight fight in history while having a broken or bruised rib would cement the legacy of his career.
The fact it didn't happen tells you how serious the injury must have been, and/or how much not losing the title and his nearly ten year unbeaten streak means to him.
A+ post sir.