Netflix announced Monday the expansion of its Ultimate Fighting Championship (UFC) content and coverage in Canada, tapping into a large fan base.
Canadian Netflix subscribers will now have the opportunity to watch a wide variety of recent and classic UFC events, highlights series, and the popular reality television show "The Ultimate Fighter," on the companys streaming service.
UFC is a universally recognized event, and the worlds premier mixed martial arts (MMA) organization, producing more than 30 live events each year.
UFC is also the largest Pay-Per-View event provider in the world. Its programming is broadcast in over 149 countries and territories to nearly one billion homes worldwide.
"Canada has a long tradition of support for MMA and we've been working with the UFC for some time to bring their world leading premium content to Netflix," said Netflixs vice president of content acquisition, Jason Ropell.
"We're thrilled to be able to give Canadian members a much deeper offering of UFC content ranging from classic fights, and popular compilations, to recent events, some as recent as 90 days following their PPV airing."
The new content will include a selection of fights and shows featuring some of the sports' biggest names such as Georges St-Pierre, Anderson Silva, Jon Jones and Canadians Mark Hominick, Rory MacDonald and Sam Stout.
The mixed martial arts world is certainly attracting viewers, as Canadian producer and distributor of home entertainment content Digital Shelf Space Corp. (CVE

SS) reported earlier this month that its GSP RUSHFIT DVD series reached the No. 2 spot on Amazon.coms exercise and fitness top rated product list.
The companys home workout GSP RUSHFIT series, which features Mixed Martial Arts welterweight world champion George St- Pierre, has been listed on Amazon.com for less than five months.
The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off.
Netflix said that popular UFC compilation series will also be added to its coverage, including selections from UFC Best Of, Ultimate KO, 100 Greatest Moments, Ultimate Heavyweights, and the documentary Bad Blood.