I can only speak for myself, of course, but yes. It's all for the show.
I like cartoons. I like cute, when it's not nauseating. So when I got to watch the show, I was pleasantly surprised that it was cute in a good way, and had good writing and animation. It's subtle, but there are some extremely well animated scenes in the show, especially concerning the ponies themselves. One scene that comes to mind is
Fluttershy screaming. Ignore the d'awww for a second and take note of her wings. Then unfurl and lock, just as you'd expect wings to do when you tense your back like that. Sure, it does big set piece animation as well as any other show, but it's the subtleties like that I'm impressed with.
I was actually surprised at the venom the show attracts. I mean, it's just a cartoon. I don't watch it to be contrarian or anything like that. I watch it because I honestly like this slice of life comedy about pastel colored, talking, magical ponies.