He is already brutally raked over the coals for having lost so many finals appearances already.
You think Lebron really gives a shit? I'm not even a Lebron fan and I can't believe I have to defend him smh.
Dude doesn't give a shit anymore. Yes, when he first came to the league he had pressure on him. He was the supposed next GOAT, gonna win one for the land, etc. He couldn't. In part because he had a shitty cast. And he got "brutally raked" over and over.
So he went to the Heat. And lost. Brutally raked again and again. Then he won, etc. and went back to Cleveland.
Then he lost. Backlash was there. Pressure was there.
And last year he beat a (injured and worn down) 73-9 team. Pressure was off.
What's left for him? Tie Jordans rings? Tie Kobe's? If he doesn't so what? He's content, I think it's obvious. And this point he just wants to see how far he can go, what type of legacy he can leave. He's already breaking tons of records every year. If he loses to quite possibly the greatest team of all time, it happens. But Lebron isn't a quitter, if he loses this year there will be a shake up next year in Cleveland. And if they don't win next year expect more adjustments.
And maybe I'm wrong but I think Lebron actually enjoys basketball, and the game. Getting paid (to do what you enjoy) sounds pretty good to me.